Link Building by Garrett French (Chapters 1-3)

December 22, 2011 SEOHacker Journal

Linkbuilding by Garrett French

I. Link building Campaign Design
– goals
– What’s working well already? = latest news, infographs…modeled around a white hat linkbait method
– business and mktg goals = brand awareness known companies in SEO…more clients
– linkable assets = seohacker blog
– opportunities = advanced seo course
– depts req. input = marketing, PR…
– resources = budget for inforgraphs, etc.

II. Link building Metrics
– search engine input = links to you or votes
– increase trust/authority = mentioned in community, blogs
– adjust relevance = relevance from keywords -> via incoming links
– SERP input via anchor text = most effective exact match anchor text

III. Link building as Market Engagement
– build company/personal brand = RELATIONSHIPS via recommendations
– build your lead pipeline = engage to where your leads are coming from
– engage the expert community = make yourself recognized by the community…interviews

IV. Linkable Assets
– free apps/tools = YSE
– giveaway = from reviews…”coupons to readers”
– widgets for publishers = infographs, widgets on wordpress, based on others’ sites
– thought leaders/ experts = interviews, surveys
– partner relationships =
– job listings/events/coupons = jobsdb, OJT
– content publishing = guest posting
– budget = donate, buy links…