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  by James Cummings |

8 Answers to the Most Frequently Asked Questions about Successful Digital Marketing


The term ‘Digital Marketing’ refers to a process of selling your products, services, and ideas using popular online mediums. If you’re concerned about reaching potential customers and making your business a market leader, you’ll need to make Digital Marketing an integral part of your overall marketing strategy.

That said, we understand that one of the major challenges businesses face when it comes to launching a successful Digital Marketing campaign is knowing where to start and what to focus on to yield the desired return. Even though Digital Marketing isn’t exactly a new field, many marketers still pose questions.

This article aims to answer some of those common questions people ask about running a successful Digital Marketing campaign.

  1. Why Content Marketing?

Content Marketing (a system of Digital Marketing) focuses on what the customer needs, rather than on what the company offers or sells. Unlike traditional forms of marketing, it aims to solve the customers’ pain points and can be a great way to build trust, over time. The secret to succeeding in Content Marketing is to work with a digital copywriter, who can best convey your value propositions in a way that easily connects with your target audience.

Content Marketing is fully focused on the customer; the first step is to figure out what your potential customers are struggling with and how you can solve this. Subsequently, communicate this to your copywriter, who will use the right words, language, and style to convey this information to your target audience.


  1. Can Social Media Marketing help my business?

Research shows that on average, people spend more than nine hours on social media every day. This represents a huge potential market for any business. In fact, social media takes you right to where your customers congregate online and can be an effective public relations tool, so if you don’t have a social media strategy, you’re missing out on significant market potential.

There are various ways in which you can use social media to grow your business, including finding new customers vi paid advertising and existing customers’ network. Social media provides the opportunity to engage with your target market and sell your value propositions to them.

  1. Is Email Marketing worth the investment?

Not many believe that email marketing can be an effective form of Digital Marketing. It may seem that due to the popularity of social media, consumers are no longer interested in reading email advertisements. While this may have been true a few years ago, the dynamics have changed. Now, consumers are looking for a more personal communication. The key is to write content that will catch the attention of your reader from the get-go. This means writing a catchy headline, interesting first paragraph, and engaging content, followed by clearly defined ‘Calls to Action’. To run an effective email marketing campaign, it would be prudent to work with an able copywriter. For a guide to hiring effective writing services, visit the website of a reputable agency, such as Daily Posts.

  1. Can blogging help in Digital Marketing?

All forms of blogging (such as self-blogging and guest blogging) are effective in making more people aware of your products and services, whilst also driving traffic to your website. In fact, blogging is vital to the success of your company’s SEO efforts. This is because your blog will provide search engines with fresh content that’s relevant to your prospective customers’ search queries. Also, blogging provides a great opportunity to connect with both your current and prospective customers.

However, a blog post is only as effective as the content it contains. Unless your blog posts can connect with target readers at a basic level, you might not see the results you desire in terms of sales and conversion. Also, the frequency of your posts will decide whether your readers will take you seriously or not.

If you reach the point where you don’t know what to write or are too busy to do so, a viable solution will be to work with a professional web content writer, who will be able to effectively communicate your thoughts to the people that matter to your business.

  1. What should I afford more focus?

We’ve already established that deciding where to start and what to focus on is a common challenge in the world of Digital Marketing. However, it’s more important to identify the areas that yield the best results, which is where metrics and analytics come in. If you don’t have a way in which to measure the success of your Digital Marketing efforts, you’ll not know the areas to strengthen.

Google Analytics can provide helpful insight into the sources that drive the most traffic to your website. You can then determine whether more people arrive via your social media channels, from external links, organic search or paid search. The key is to focus on the areas that bring the most returns and strengthen the ones that look promising.


  1. Does Influencer Marketing work?

Influencer Marketing is a relatively new form of Digital Marketing, whereby you use public figures, celebrities, and sports stars to reach a particular set of customers. The popularity of social media has ensured that everyday people now have access to their idols; subsequently, using these idols to reach your target market can prove to be a huge marketing coup.

Depending on what your business offers, connecting to the target market using a social influencer can bring great returns. Imagine the number of people who bought a product or an idea, simply because Kim Kardashian advertises it on her web page. The truth is that Influencer Marketing has completely changed the dynamics of marketing in general – to the point that hundreds of big brands now partner with one celebrity or another. Therefore, the key to succeeding in Influencer Marketing is to work with a company that can properly evaluate the potentials of such a partnership.

  1. How can I drive sales?

Having products and services that people need is the first step to creating a sales-centered business. The next step is letting the people who need your products and services know that you have them. There are dozens of ways you can do this; however, understand that most Digital Marketing efforts do not directly lead to sales. What they do is activate the interest of your potential customer in your products and services. It’s only when they visit your website, online store or point of sale that they can finally make a buying decision. In order to drive sales, ensure every aspect of your Digital Marketing is targeted at creating a healthy relationship with your customers. Let them know how you can help solve their problems and you’ll see a significant increase in sales.

  1. When is the right time to outsource my work?

An important element of any good business is understanding that you can’t do everything on your own. If you realize that despite your best efforts, you’re not making headway in your Digital Marketing campaign, this could be a sign that you’re doing something wrong. Working with a content writer, e-commerce copywriter or professional marketing agency can provide the boost you need to meet sales expectations and drive your business forward.

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