Constant updates to algorithms by Google and other search engines have made it harder for SEO experts to rank websites for their Sydney based clients. Gone are the days when it was possible to achieve high rankings by using exact match domains or backlinks from unrelated websites.
In this article, you will discover why many spectacular looking websites aren’t generating leads or sales and what SEO experts recommend you do to crank up your website so it begins to deliver the best return on investment.
Step#1: Conduct a Speed Test
Google has publicly confirmed that they use your site’s loading speed as a ranking factor. It’s important to understand that Google does not reward you for a fast-loading website, but penalizes slow-loading websites.
From Google’s point of view, they want to give users the best result for a given search. Most people click-off if a website takes more than a few seconds to load and unless your website reaches a certain threshold of speed, Google will demote your website.
So how do you check if your website is loading fast enough?
Head over to Google PageSpeed insight and enter the URL of an internal page like a blog post or any other page which gets a lot of traffic. That way you’ll get information on a page that many visitors actually see. Next, click on Analyze and Google will show you where your pages could use a tune-up.
While this tool is helpful, it does not measure a website’s actual loading speed, but simply analyses the code on your pages to get a more accurate feel for how your site loads. To find out page loading speed, head over to GT metrics, which will reveal data on how fast your page actually loads. This is a much more accurate measurement of how your site speed stacks up.
Step#2: Check for Technical Faults
Technical faults on a website are often responsible for a website getting penalized. You can have the best site with the best content but if your website has serious technical SEO issues you’re not going to achieve a high ranking.
To perform a test on this, you will need to set up a Google Search Console account. Once you log in, pay special close attention to the crawl error section if you see any issues with DNS server connectivity or robots.txt that’s something you’ll want to fix immediately.
If you only see green checkmarks, click on the crawl errors button this will take you to the URL error section of the search console. According to SEO experts, it’s perfectly okay to have a few server errors and 404s but if you see an excessive number of errors, this is something you want to rectify as soon as possible.
Step#3: Scientific Keyword Research
The third advanced step SEO experts recommend is finding the most profitable keywords to grow your rankings. First, head over to Google Suggest and enter a keyword into Google and click “Enter.” Google will suggest long tail keywords that you can target. These are keywords that a lot of people search for.
In addition, you can also use the Uber Suggest tool to uncover hundreds of these Google Suggest keywords in one place. Here’s another way to uncover untapped keywords using your Google Search Console. Log in to your Google Search Console account and click on Search Analytics.
Sort the results by position, then scroll down until you hit positions 11 through 15. These are keywords you’re ranking for, just not on the first page.
With some on-page and off-page SEO, you can rank for these keywords on the first page quite quickly. The next keyword research technique is to use SEM rush. Instead of entering a main keyword into the tool, you enter a competitor’s website and SEM rush shows you all the keywords they already rank for. Now you can decide which of these keywords you want to target and optimize your website to rank for these.
Step#4: Creating Compelling Content
SEO experts once published mediocre quality blog posts of 400 to 500 words for their Sydney clients and this was sufficient for Google to reward them with high rankings. However, this approach simply does not work anymore.
Today, Google’s number one goal is to show their user the best result for a given keyword which means they don’t care how many pieces of content your site puts out or how often you publish blog posts. You can publish content less frequently but make each piece of content compelling and easy to action.
Content of this nature is a lot more likely to go viral, generate thousands of social shares and hundreds of backlinks. It will also help your page rank on top of Google for keywords which you have already uncovered using the method shown in the previous section.
You also need to make sure that your content is over one thousand words in length. This might go against conventional wisdom and you may have heard people say no one reads blogs more than 500 words. The fact that you are still reading this post goes to show that’s simply not true.
The truth is long-form content significantly outperforms short content, as long as it is easy to consume, adds value to the reader and is actionable. To optimize your blog for search engines, try and use your keyword phrase in the headline and also in the first 100 words of the content, as Google gives more weight to keywords which appear on the top of the page.
Repurpose the blog post into other forms of content like infographics and YouTube videos. Infographics, in particular, get a lot more shares on social media than many other forms of content as they are easy to consume.
Step#5: Advanced Link Building
The content which you painstakingly create is a comprehensive resource on a chosen topic. To add even more value, you need to link out to other helpful pieces of content. Pages with links to external content consistently outrank pages that don’t link out to other websites.
On the flip side, to get inbound links, one of the advanced tactics SEO experts use and you can model, is to find pages you want to get a link from and see if there are any broken links on that page. These pages should have lots of external links and you can find them by using search strings like the keyword plus helpful resources and keyword in URL links.
This will bring up pages with a lot of external links. To find broken links install the free check my links extension for Chrome. When you find a page with a lot of external links run, check my link, to reveal these broken links.
Let the site owner know about their broken links and offer your content as a replacement for linking.
These free and easy tactics which SEO experts use can help you get your pages optimized, so they begin to rank quickly on Google and other search engines. For time-poor business owners, this can be a challenge that might cause them to enlist help from an online marketing agency can ensure the tasks are completed consistently and you have a reliable partner who can guide you to drive more sales and profits from your website.
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