Approximately 50% of the small businesses survive five years or more. Of these, only one-third survive longer than ten years or beyond. To up your survival chances, you need to ensure that you are doing everything right if not perfectly. This includes making sure that your business is discoverable by your target audience.
Internet marketing has made it easy for people to connect in the online sphere. This is great news for your small business. To tap into the online potential, you need to take the right search engine optimization (SEO) steps. 39% of the global traffic comes from search engines.
Considering this potential of the browsers, you cannot afford to make any slips here. Still, it is a common observation that small business owners end up making SEO mistakes that tank their ranking in the search engine.
In this regard, mentioned below are six common mistakes that you may be making and should avoid saving your search engine ranking:
Not having a properly defined audience
The internet is a vast place with numerous people using it generally. You don’t want to be reaching these people. Instead, you need to cultivate healthy relationships with a specific audience that your business aims to serve.
To this end, you need a well-defined audience. Start by imagining your ideal customer and ask yourself questions such as who he/she is, where does he/she live, what’s his/her education level, and what are her/his critical problems.
Also, ask yourself what your ideal customer wants, then start creating content accordingly. This will assist you in attracting quality traffic.
Not having enough online reviews
Did you know that 90% of the folks read online reviews before visiting a business? Moreover, 84% of these people trust e-testimonials like a friend’s recommendation. In addition to attracting your audience, online reviews also play a detrimental role in your search rankings.
To get a clearer picture, type in a local business into your search bar. You will notice that Google ranks three sites on the top with a map dotting their locations. This positioning is known as the Google 3-Pack, and the search engine giant picks your business for this slot when you have more reviews. Therefore, you need more reviews and if you have them already, then start using them to your advantage.
Using wrong keywords
Keywords are the bridges that connect your potential customers to your small business website. These are words and phrases that your audience types into the search bar. If you get these wrong, you will end up ranking for other keywords that don’t drive profitable results.
This will also lower your odds of being discovered. To head to the right direction, start with keyword research by using tools such as Google Keyword Planner. Additionally, use keywords as naturally as possible. Overstuffing them can also work to pull down your ranking.
No mobile optimization
You would be surprised to know that 50% of the mobile users visit a retail outlet within 24 hours of searching for it on their phones. Naturally, if your small business site is not optimized for mobile users, your ranking will suffer.
Certain business owners may be clueless about how to optimize their site for mobile users. There is nothing to worry about though as there are lots of online tutorials that can guide you. Alternatively, you can hire professional SEO services based on your location such as Austin SEO Services.
Not getting enough backlinks
Backlinks are crucial for your search engine ranking. You can get backlinks when external sites link to your business website. Your rating won’t go up, let along fall down, if you are not getting these links that signal Google that your website is authentic and authoritative.
You can start by getting some quick backlinks from local listings such as Yelp. At the same time, you can get some links back to your website via social channels such as Twitter and LinkedIn. You can also get some backlinks from your suppliers, which will demonstrate you as a genuine business.
Inactive social presence
Poor presence on the social media channels can also tank your rankings in the browser. You probably thought that social media presence was a good way of promoting your business. However, that’s just the tip of the benefits’ iceberg.
Social media channels can help improve your SEO position as well. All the search engines including Yahoo, Bing, and Google analyze the way people interact with your business on social media networks. Moreover, social media can help build brand awareness, which can encourage search engine searches related to your business.
Therefore, stronger social media engagement is crucial for good SEO ranking. You cannot afford to make the mistake of being inactive on social channels.
Running a small business is hard work. It is easy to get tangled in mistakes that you don’t realize you are making. Avoid making the slips pointed above, and you will be able to improve your search engine ranking in no time.
Ashley Rosa is a freelance writer and blogger. As writing is her passion that why she loves to write articles related to the latest trends in technology and sometimes on health-tech as well. She is crazy about chocolates. You can find her on Twitter: @ashrosa2.
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