With the availability of platforms like WooCommerce and Shopify, setting up an online store has become easier than ever. However, this domain is also becoming increasingly competitive. So, if you are running a successful eCommerce website, you need to stand ahead from the crowd. To do the same, it is important to craft a winning digital marketing strategy for your eCommerce website.
Let’s see how we can do that:
Get more and more email signups
According to the researches by data & marketing association, almost 66% of online clients opted for a purchase due to email marketing message. Email marketing is one of the best channels you need to look in order to convert a sales. Integrating newsletter signup on your eCommerce website will attract a good list of subscribers.
You can always put one on-page opt-in form to the footer so that visitors who are engaged with your content get to the bottom and subscribe your newsletters. Similarly, if you want to get more subscribers to the blog section, you can put your subscription form just after a single post.
Display products with videos
There are many eCommerce websites that have started using video to display their products. It is estimated that 73% of users are more likely to make a purchase after watching a product video. With videos, the client gets a more realistic feel for the product. It also makes their choice of purchase much easier.
Use of SSL and trust badges
SSL and trust badges are a great way of building trust amongst the shoppers. SSL creates an encrypted connection that allows private data flow between the browser and web server.
It is also quite beneficial for optimizing your website for higher rankings on the searches. Google offers a ranking boost to secure https websites.
Cart abandonment emails
Imagine the number of abandoned carts left each day in your eCommerce business. According to the latest report by SaleCycle, “ global cart abandonment rate counts for 74.52%” There are a lot of unconverted sales in this number.
By sending abandoned cart emails, you remind them that there are still items waiting in their cart. It is important to design a catchy email with a clear subject line. You need to ensure that your email has images of products left in the cart. By having a look at the images, shoppers will be able to recall what they left. Additionally, you can include free shipping or other benefits.
Great product copy
Product copy helps buyers in their decision-making process. They help in delivering the right product information. You must have the best sales copy that is complete and has the accurate information. A concise and descriptive version both will work accordingly. The brief version should capture the heart: what is the product for? What will it do and why is it beneficial?
The longer version will have information in a way that the user is not left with queries.
Highlight the buy buttons
An effective eCommerce website must be designed to make the buy button obvious to visitors. Web pages must be developed in a way that viewers need not scroll down or locate the buy button. It should be easier to find. Visitors might not get lost and lose their interest in the products.
Avoid irrelevant graphics
It is advisable to refrain from using unnecessary graphics, texts or buttons in the navigation page. These are some elements that will definitely cross your way of ranking higher on searches. It will help you attract more people to your website. If the website pages are SEO friendly and user-friendly, you will definitely have higher sales.
These are some ways you can acquire visitors to your website. Along with it, you can also overcome the objection. The overall objective should be to ensure a simple and intuitive experience for your users. With these tips in hand, you can easily add user engagement, intuitiveness and interactivity to the eCommerce website by increasing sales and conversion.
Clyde Ray is an expert Drupal developer working with PSDtoDrupalDeveloper, a renowned custom Drupal web development company. He has immense experience working with Drupal modules and extensions. Till date, he has delivered many successful projects that are recognized globally. His write-ups include a reflection of his thoughts and expertise in a particular domain.
Double Your Growth.
We curate the best of inbound marketing news and send over the top 10 we know will contribute to your growth - once a month.