SEO is the buzz-word right now. Not only is it important to ensure you crack SEO (or Search Engine Optimization) on your blog or website, but also using social media marketing to boost your SEO could make the difference to the success or failure of your social media marketing campaign.
The 80 billion businesses around the world that use the platform know that Facebook can be hugely beneficial to:
- Increase sales
- Develop brand recognition
- Grow a following of loyal customers
So how can SEO help you with your overall search engine ranking?
Platforms such as Facebook have are valued much more highly by Google. This means that links on social media have higher web authority and are much more likely to be seen – this even applies to new Facebook pages.
By applying basic SEO techniques to your business’s Facebook page you will increase organic traffic back to your website or blog.
You have to push your way through all of the personal content created by non-businesses to ensure that your content is seen. This can be tricky on Facebook, a website whose algorithm preferences personal accounts and brands that pay.
The key is to create a situation in which your Facebook business page shows up on search engine results as well as on the newsfeed of the platform itself.
#1 It’s in the name
When it comes to Facebook, it’s extremely important to pick the best Facebook name possible when created a group or account.
Once you have chosen this name, there’s no going back. So be selective and make sure that you’re applying SEO rules even to your Facebook name.
At the same time, you shouldn’t overcomplicate the name as this will put people off. It can come across as spammy. Keep it short, simple and effective. But make sure it speaks to exactly what your brand is offering.
Choose a long-tail keyword and run with it. Be sure to bear in mind that Google puts more emphasis on the first word in your page, group, and account titles so remember to place the words in the best order possible.
Try to choose a word that isn’t generic but is unique to your business.
It’s also important to remember that your name should be the same across all of your platforms. This will add to the authority of the brand and build a loyal following. Plus, having different names on different sites can get pretty confusing.
#2 Keywords, keywords, keywords
That’s right. You’re going to have to do some serious keyword research. Keywords should be scattered throughout your account. Use keyword search sites such as SEMRush or Ahrefs to find the best keywords to suit your business.
However, this should be done strategically. This essentially means NOT oversaturating your page with keywords to the point it looks ridiculous.
Instead, you should be ensuring that keywords can be found in your ‘about’ and ‘description’ sections. Facebook places constraints on where page owners can write big chunks of texts, so these are good places to start.
Other places to insert keywords are in your headline, on photo captions, in notes and also in updates. In order to generate the best SEO results, try and make your description around 135 characters. This will ensure that the entire thing shows up on Google search results.
Google chooses what appears in the search engine results in the form of a meta description beneath the link to your page along with the number of likes you have. If you choose to share the link to your web page, the short description that you provide will be there along with the avatar, name of the page and also the page’s username (also known as a vanity URL).
So think of your page title as the meta title tag and the likes and description as the meta description.
#3 Facebook statuses should be optimized too
It goes without saying that you want to sprinkle those keywords into your status updates as well.
1.56 billion people log on to Facebook daily. Not only will you be targeting them but if you play your cards right you’ll be forging a space for yourself in search engine results pages too.
Use the results of your specific keyword search and be sure to consider them every time you post a photo, update or share anything on your page.
Facebook makes the content on its pages indexable by search engines – remember this when creating and sharing content. Again, the first word of your Facebook status is really important here as Google values that much higher.
The first 18 words become meta description and will show up on search engines, so make sure that this is where the keywords are and that this really draws in your target audience. You want this part to be as clickable as possible.
Follow the above tips and you are well on your way to creating an SEO proof page that could generate explosive growth for your brand. When in doubt, remember that basic SEO rules apply to social media. Bring in your keywords and think like a search engine.
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