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  by Brandon Graves |

How To Optimize The Website Loading Time

Modern-day tech-savvy people are quite restless. They want websites or web applications to load fast on their devices, even with the normal Internet connection. They dislike slow websites. They will leave the slow loading website or web pages instantly and switch to its alternative without wasting their time.

All search engines prioritize providing visitors an excellent user experience. That is why they prefer faster websites and neglect slower sites while displaying results for visitors against the entered keywords. So, always keep in mind that faster websites fetch more business opportunities to its owner as compared to their slower counterparts.

Is your website slow? Don’t you know how to improve your site’s loading speed? If yes, then follow the tips and suggestions mentioned here below to make your website faster:

1. Choose A Good Quality Hosting Company

Website creation and its successful operation are a costly affair which demands a constant pouring of funds from time-to-time. Due to budget constraints, most of the website owners pick a low-priced web hosting service (shared hosting service).

A website hosted on a shared server gets the only limited bandwidth. When you run a professional website with business aspects in mind, limited bandwidth becomes insufficient on several occasions when there is a huge influx of traffic or you add new pages/functionalities/features to your site. On the other hand, shared hosting brings several problems to your website, such as various types of security vulnerabilities, frequent downtimes, slow loading of the site or its pages due to the insufficient bandwidth, etc.

All these problems can damage your reputation as a professional website owner and you suffer a great loss in terms of the site’s SEO ranking, traffic, downloading of E-products, revenues, etc. Therefore, you should choose a good hosting company. Don’t bother about the cost even a little bit. A good hosting company gives you ample bandwidth which makes your site super-fast and keeps it aloof from online security vulnerabilities also.

2. Consider The Website Structure You Need

These days, most of the people run websites/blogs with a business perspective. They want to reach out the targeted audience with their products/services or other types of offerings and generate abundant revenues every day/week/month/year. To maximize their benefits, they try to provide the maximum stuff on their websites as far as possible. This makes websites heavy and they become slow.

To avoid this, consider seriously as to what are the exact stuff you need to attract the targeted audience. Try to keep the website design simple, straightforward, and professional. Avoid unnecessary clutters such as too many audio/video ads, unnecessary tags/widgets/categories/sub-categories/plugins/add-ons/extensions, etc. Just use clean code to create websites or its pages. If possible, minimize the JS and CSS files. All these vital steps will make your site light and help it load quickly on all devices even if the Internet connection is slow.

3. Use a CDN


The physical distance between you and that website’s hosting server matters a lot when it comes to how swiftly visitors get the content on your computer screen. If your website server is in the USA and someone is trying to access your site from Australia, the request generated by the user has to travel around 15,187 km to display the results. This can make your site slow if there is an abundance of HTTPs requests to the site’s server.

To solve this problem, you should use a content delivery network. It has Points of Presence (PoPs) or data centers located in different parts of the world. The CDN stores a cached version of its content in several locations of the world and displays them quickly to visitors using the nearest server. It shortens the physical distance between your site and user. Visitors get access your website or its web pages quickly.

4. Website Caching

Popular websites get millions of HTTPs requests from visitors. Each time, when a browser requests a web page, the site server has to do several complicated and time-consuming calculations to display the requested page. If your site’s server’s response is cachable, it automatically saves a copy in memory (by default) and demonstrates them to visitors when they look for the same result. It reduces the total number of HTTPs requests to the site’s server and makes your website super fast. This will help you to perform well in SEO exercise too.

5. Optimize Images Every Time

Website owners use plenty of images to beautify the content and attract the targeted audience easily. Always keep in mind that using too many unoptimized images can make your website or its pages sluggish and repel visitors.

So, use the right image format and compress all the images before uploading them on your site. Add ALT tags to them to help search engines understand the image content easily and display them in search results. Compressed images put less pressure on your site’s server and help it load faster on all devices.

6. Check Website Loading Speed Regularly

When you operate a website professionally and get lots of traffic every day, it stores multiple unnecessary files for every activity. If you don’t erase those unnecessary databases from time-to-time, they pile up and put a heavy pressure on the site’s server. It can make your website slow if you don’t clean those files off.

So, you must check your site’s loading speed using tools and delete the unnecessary database regularly. The tool discloses other factors affecting your site’s loading speed. Just eliminate all of them and ensure that your site or its pages are loading quickly on all devices.

Key Takeaway

Websites need to be fast to attract visitors and perform well in the SERPs of different search engines. By implementing the above-mentioned tips, you can make your website super fast.

Author Bio:

Brandon Graves is an SEO and WordPress plugin expert. He likes to enlighten tech-savvy people about plugin development, custom WordPress design and maintenance services, convert psd to wordpress theme, latest SEO tricks, etc. You can receive his instant updates easily by following him on Google plus.

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