Get the Top 10 Inbound Marketing News - once a month:

  by Farhan Sheikh |

Reduce Bounce Rate: 10 Powerful Techniques

reduce bounce rate feature image

Your contents are well equipped with On-Page SEO factors and have plenty of backlinks through a handful of referring domains.

Still, you are frustrated by seeing the lesser users, less number of leads and sign-ups. It is very certain that you have a high bounce rate.

In other words, most of the users bounce back from your website immediately as they arrive. This reduces the chance for them to convert them into leads.

Not just that but also, Your website tends to lose the ranking due to a high bounce rate.

I’ve brought you that how you can improve the bounce rate.

1. Make your Content Easy to Read

When it comes to reducing the bounce rate, content readability is huge.

Just take a look below.

Content A:

reduce bounce rate : readable content

Content B:

reduce bounce rate : non-readable content

Obviously, you choose the one which is more readable (that is Content A).

You must break your content into chunks with plenty of subheaders.

2. Do not use PopUps which Interrupts the User’s Flow

When a user clicks through SERP and arrives at your website, the moment is crucial to make the first impression.

So-and-so that, the moment can either build the brand trust which later tends to convert the user into a lead and then a buyer.

reduce bounce rate : avoid popups

The worst thing you can do here is to show up a popup right in the middle when they were getting engaged by your content.

It has been a part of the debate among the big digital marketers that whether popups are harmful to user experience as well as bounce rate.

To be on the safe side, avoid using popups at least the optimum period when your users are getting engaged by your content.

3. Keep your Blog Fresh with Right Content

It is no secret that updated content tends to rank high.

According to HubSpot, 126% of businesses who run blog have generated more leads than those who didn’t run a fresh blog.

reduce bounce rate : businesses who run blog have generated more leads

People not just stick to your content but also tend to come back when they know that your content is reliable and is up-to-date.

Brian Dean of Backlinko has improved bounce rate and boosted his conversion by 785%.

He realized that traditional bribes like free reports and email courses don’t work anymore. He created the “content upgrade” strategy, which has now become a marketing standard.

4. Target the Right Keywords

Here is a thing, You need to target the Right keyword.

So, by targeting the right keywords means the keywords in which users tend to stick around.

reduce bounce rate : targeting right keywords

When they stick around your content, you get the low bounce rate, Generate Leads and even convert them into buyers.

Now, here is how you find the keywords which drive the traffic who stick around.

It is already known that Google generates 97% of its revenue through advertising. The majority of their revenue comes from showing ads on expensive keywords.

Why those keywords are expensive? Because Google knows the user’s intent behind the search term.

Good thing is that you can hook in to find these keywords and target them which ends up getting you better bounce rate as well as conversion.

Just head over to Google’s Keyword Planner tool and search for your term.

reduce bounce rate : keyword & LSI

You will see that most of the keywords are relative. But, not all the keywords will drive the users who stick around as well as convert. 

reduce bounce rate : keywords with different behaviors

Now, you can clearly see the picture of what user intent each search term holds and which ones you must target.

5. Attract the Right Visitors to the Right Content 

58% of marketers have seen an increase in the conversion when they promote the right content to the right audience through a paid campaign.

Look, no matter how high-quality content or product you have. If the wrong traffic is visiting your content, you will see the higher bounce rate.

According to Hubspot’s Research, 90% of consumers admit that they find custom content useful. This happened when they were driving to the content which fulfilled their need.

6. Write Attractive Meta Descriptions for Search Users 

Most of the companies do not optimize their Meta Description causing to decline the Click-Through-Rate. This causes them to miss the quality of traffic which sticks around and converts.

Meta Description is an HTML attribute which helps search engines to understand what a particular web-page is about.

Additionally, the text you write in your Meta Description is displayed in the SERP.

Reduce Bounce Rate : optimize Meta Description

Also, when the term searched by the user is present in the meta description, it is highlighted in bold. This tends to get you better CTR and drives the traffic with a good bounce rate.

7. Internal Link to your other useful Resources 

Users will stick with your website like glue when you link to other of your content within your content.

However, be sure not to overdo it and always keep it relevant.

Reduce bounce rate : internal links in wikipedia

Wikipedia is the biggest example using internal linking out there.

8. Boost Your Page Load Time 

It is so certain that Load time effects not just ranking in SERP but also the bounce rate.

Reduce bounce rate : page load time

Users are happy and stick around when the web-page loads in 2 seconds or less.

As your web-page tends more than 3 seconds to load, your users tend to hit the back button leaving your site with a high bounce rate.

9. Always Open an External Link in New Tab 

According to UXMovement, when you open external links in the same tab, you create back button fatigue for users.


It means that every time a user clicks on an external link that opens in the same page.

Your user has to click a back button, which they are very less likely to do if they get engaged on the other site.

This causes you to have a high bounce rate as well as exit rate.

10. Make Your Site Mobile-Friendly 

It is no secret that Google is using a mobile-friendly algorithm to decide your position in SERP.

This means that no matter how useful content your website has.

It won’t get high-quality traffic from mobile which has a better bounce rate and converts better into leads unless its mobile-friendly.

In order to identify and fix the mobile-friendliness issue, head over to Google’s Mobile friendly test tool.

reduce bounce rate : mobile friendly user interface

Step #1: Type your website URL [Ex:]

Step #2: Check the result.

You will see this if your website is mobile friendly.

Reduce Bounce Rate : mobile-friendly-good

Otherwise, you’ll see a result page similar to this:

Reduce bounce rate : mobile-friendly-poor

When you see it, you will see the list of things to impriment in order to optimize your website for the mobile screen. After you are done with it, it is good to go.

Now, I want to ask you

Which one of the techniques are you going to use to reduce your bounce rate.

Are you going to change your target keywords?

Or, is it the Content you are going to make more readable ?

Either way, let me know in the comment down below…

Double Your Growth.

We curate the best of inbound marketing news and send over the top 10 we know will contribute to your growth - once a month.

Farhan Sheikh

Farhan is a blogger and SEO who loves to write content which solves others problem. He runs a blog ViewsOpt to help others to grow their business with Video Content marketing.

Skip to toolbar