Every digital marketer knows the importance of SEO. By utilizing the power of SEO you can increase organic SERPs, drive more natural, targeted traffic to bolster conversions, and improve trust among clients and customers.
SEO is and should be an integral part of every digital marketing campaign. But there are many myths and misconceptions that revolve around SEO. Many SEO myths and misconceptions come from Google’s secrecy about how the algorithm ranks sites in search results. Although these misconceptions hold a little bit of truth in them, it’s best to understand the nuances. Here’s our advice: Focus first on your users and play fair with search engines. Then you won’t need to worry whether you’ll be kicked off Google.
But, how? Let’s take a look
What SEO Is And Why It Is Important
Practice of increasing the quantity and quality of traffic to your website through organic search engine results is called a search engine optimization or SEO. The world of search engine optimization is complex and evolving, but the basics are easy to understand, and even with the smallest amount of SEO knowledge one can make a huge difference.
The businesses with the best search engine rankings understand the importance of knowing the SEO optimization inside and out, but of course, they have to master the basics first.
How SEO Works
Users want the best service from the search engine they use and search engines want the same, to provide the best service to their users This means delivering results on the search engine pages that are of high quality and also most relevant to what the user is looking for.
In order to do this, Search engines scan, or crawl, different websites to better understand what the site is about by using bots to crawl and collect information by going site to site and indexing the data. The next step is to analyze the pages in the index with algorithms, and taking into account hundreds of ranking factors or signals. The search engines will scan and analyze the site to determine how easy it is to navigate and read, rewarding user-friendly sites with higher rankings on the search engine results page.
The organization that wants their site to rank high for relevant terms and phrases called keywords in SERP (Search engine result page) goes through the process of SEO or Search engine optimization. For example, let’s say that you have an article about how to build a dollhouse.
In order to get your content in front of the right people, you want to try to optimize this blog so that it will show up as a top result for anyone who searches for the phrase “build a dollhouse.”
Implementing search engine optimization or SEO for your business comes with many benefits. Implementing SEO can help you to expand your visibility on search engines helping you to reach and engage more potential customers. By creating more engaging and effective SEO-focused content, you can increase your chances of bringing in more targeted organic traffic.
Don’t settle for low SERP rankings when you could be at the top with SEO!
Should You Care About SEO
Billions of searches are conducted online, Google alone processes over 40,000 search queries every second, that’s over 3.5 billion searches per day and 1.2 trillion searches per year worldwide! That is an immense amount of specific, high-intent traffic.
Many people search for specific products and services with commercial intent means they search for these products or services with the intent to pay for these things. This means they are clearly indicating with their search that they want to buy something you offer.
People are searching for all sorts of things that might be directly related to your business. And honestly What is the purpose of having a business website if no one is going to look at it? SEO serves as the number one way to get more eyes on your website!
If you are still unsure as to why you should care about SEO, let us break it down for you.
- Competitive Advantage
Remember you are not the only one online, your competitors are also there. Search engine optimization ensures that the potential customer visits your site instead of your competitors. Today’s consumers rely on search engines to help them find everything from hotel recommendations to business software providers. Not optimizing your website content for common search phrases can result in losing a prospect each and every time.
This makes SEO an absolute must if you want to remain competitive in your industry.
- Higher ROI
Measurability is the biggest selling point of SEO. With the use of various tools and multiple strategies, you can measure your SEO performance and record return on investment (ROI). SEO also helps to produce a higher ROI by sending more leads to your website.
You appear more credible to potential customers when you rank higher in SERP. So even if you don’t mind a third-page ranking, your customers will negatively affect your business over time.
- Qualified Leads
The biggest advantage of SEO is that it is inbound, It doesn’t rely on endless cold calling or “pushing” messages to gain business. Instead, it attracts people who are actively searching for answers related to their questions and problems.
And, it just doesn’t attract any traffic, it attracts the right traffic by optimizing your online presence to appeal to your target audience and making sure you’re visible in searches about your business and services.
- Long-Lasting Benefits
Unlike a pay-per-click campaign, SEO marketing isn’t a one-and-done it extends far beyond your initial investment. Well-ranking pages will continue to get organic traffic with no additional spending. In fact, content is always relevant and often gains more traffic over time.
Common Misconceptions About SEO That Can Hurt Your Website in 2021
SEO should be an integral part of every business and by utilizing the power of SEO, you can increase organic ranking, drive more natural, targeted traffic to increase conversions and improve trust among clients and customers.
The only problem is that SEO is not simple to explain to business owners. All the factors that affect SEO like links, keywords, tags, rankings, and algorithms are hard for non-marketers to understand. Plus, search engine optimization methods and practices evolve so quickly, sometimes even certified professionals can’t keep up. No wonder there are so many misconceptions and myths about SEO among the business owners. Here are some most common misconceptions about search engine optimization and how you can use them to amplify your digital marketing efforts that you should keep in mind while preparing a SEO plan to skyrocket your business growth! Let’s take a look.
Misconception #1 SEO is Just A One Time Thing
Many times you might have heard from the clients asking “Can i stop SEO now?”
No! SEO is a process, it is consistent
You simply can’t do it and forget, you need to optimize pages, post new content, attract links, drive traffic, and improve your site’s structure on a regular basis otherwise you will suffer inevitably!
There is so much that SEO can offer only if you are ready to invest time, money, and resources and this is something that every business should know before starting. SEO doesn’t magically push a client’s site to the top. If you need results quickly , you should consider choosing PPC ads as your primary digital marketing method.
Misconception #2 It Is All About Links
Don’t get us wrong, Links are important, you shouldn’t overestimate their influence on SERPs. No one knows how exactly Google algorithm works. What we know is that it relies on many factors like, content, keywords, meta tags, Alt tags, backlinks and much more to calculate a site’s ranking.
SEO has come a long way, it is not just about links anymore. Now quality of links matter over the quantity, a single backlink from an authoritative website like .edu or .gov website is much more valued than dozens of low-quality links.
Misconception #3 Keywords Means Better Ranking
Getting ranked with keyword stuffing is far gone. Once anyone could obtain a better ranking position by simply creating tons of low-quality content, stuffed with keywords.
Keywords still equate to better ranking but now creating high-quality content is pretty important to gain ranking in organic search. Well-researched keywords that are strategically placed into your content, headlines, subtitles, images, and links are your way to success.
Now, you should not stuff keywords, instead choose one or two main keywords per piece of content and then sprinkle those throughout with relevant keyword synonyms as Google doesn’t need a ton of them.
Misconception #4 Content Marketing Replaced SEO
Attracting, converting, closing, and retaining customers without content is nearly impossible. This simply doesn’t translate that content marketing has eliminated other digital marketing methods like SEO.
Every piece of content needs to be optimized. Every content marketer needs the help of an SEO professional as creating marvelous posts is not enough, nobody will read it if they can’t find it!. Being good at wording and analysis is important, but they often lack insights about how search engines index content.
Remember, content creation does not come cheap it is expensive, if you keep investing in it without proper optimization, it will suck funds out of your campaign but return no value. Beware!
Misconception #5 Guest Blogging Doesn’t Work
Guest blogging still proves to be a viable SEO strategy in 2021 only if you consistently create and share high-quality content. Sites that post useless content with spammed links are punished, but the ones that help people solve their problems, providing original, useful, relevant content do perfectly well.
Misconception #6 Mobile Websites Are From The Past
Almost every new client these days wants a mobile version of their website. It’s practically essential after all. A responsive website helps delivering the best user-experience across all devices and has many other advantages such as:
- Attract wider audience
- A responsive website is just a single website, meaning your analytics is just one source of information, unlike having separate websites for different devices that means having to keep a track on two analytics.
- Responsive websites allow consistency in design and brand across all devices.
- Responsive websites reach a larger, more target audience and provide smooth and easy experience to the users, hence increasing the conversion rate.
- A responsive website allows fast loading, easy navigation and clear CTAs hence reducing the bounce rate.
The internet is full of misconceptions and myths and people follow them blindfoldedly. But you are the only one to decide what is best for your business and what SEO strategy you want to apple or avoid. We have tried our best to debunk the most common SEO misconception that might prove to be rank killer.
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