It is true beyond reasonable doubt that big changes are inevitable in this technological era. This reality affects all areas of our lives, including marketing. As such, what holds true today might not do so tomorrow. The acknowledgment of this truth is what has catalyzed the success of countless people from the world of business. And it can apply to you if you seize the opportunity.
As a young upcoming entrepreneur or a seasoned businessman, you need to adapt to the ever-changing nature of the marketing world in order to succeed. According to the statistics, more than half of the human population spends most of the day on the Internet at any given time. To that effect, online marketing has proven to be a good tool for companies in the millennial age. In hopes of assisting you in achieving your marketing goals, we present you the Internet marketing facts that have been dominating the Web in recent times.
Tried And Tested Digital Marketing Trends
Over the years, many digital marketing trends have been developed — unfortunately, not many last long enough. However, there are those that have been able to withstand the test of time and will continue to do so for many years to come due to the inherent benefits that they bring. They are as follows:
- Mobile strategy
- Social media
- Explainer video content
- Brand blogging
Social Media as a Marketing Tool
The intended use of social media was to connect people from all walks of life through text messaging and calls. However, social media has also proven to be a very useful asset for many entrepreneurs. You may have come across many advertisements on social media sites such as Facebook and Instagram, just to mention a few.
Since the majority of people spend more time on social media than actually searching for information with a web browser, why not bring marketing to these social media sites? This genius idea is not only workable but also very efficient. In recent times, many companies have created social media accounts through which they advertise and distribute their product. As a matter of fact, many of these upcoming entrepreneurs don’t have websites except for those SM profiles. And it’s proven to be remarkably effective for them!
Also, the user interface and designs of these social media sites are interactive and easy to use. When you come across an advertisement on a product and choose to buy it, a simple mouse click or a tap on your screen will connect you to a second screen display where you can make a purchase. Or, in most cases, consumers have direct access to entrepreneurs through text messaging via social media sites.
That being said, marketing is a full-time job that requires a lot of effort and consistency. As an upcoming inexperienced entrepreneur, you might lack the necessary skills to market your product to the next level. If you need any kind of assistance in online marketing, visit https://brighta.biz, and you will not regret it!
Mobile Strategy as a Marketing Trend
By nature, good marketing recognizes the needs of consumers and exploits them. However, since marketing is executed via the Internet these days, the consumers and manufacturers don’t need to meet in person. Even so, the probability that a consumer will come across the advertisement of your product is never certain as there are intervening factors such as competitors and unexpected difficulties. What if there was a way to increase that probability? This is the benefit that the mobile marketing strategy offers.
The ways to use mobile phones have grown far beyond simply making phone calls and keeping in touch with the loved ones. Smartphones of today are able to perform several complex functions, including accessing the Internet. It’s statistically proven that the average person spends more than 24 hours a week on their phone. What better way to draw the attention of consumers than through smartphones? If you really care about promoting your brand and increasing the productivity of marketing, don’t miss out on the great opportunities that the world of smartphones presents!
Brand Blogging as a Marketing Trend
Brand blogging is one of the most popular and effective online marketing trends. Why so?
For instance, if you are a customer and want to know which product (i.e., phone) best suits your needs, the natural thing to do is to gather enough information about it. Hence, you will search the Internet for data on different kinds of phones and choose the one that fits your needs. As a supplier, you can create a network of articles that promote your brand, therefore, spreading awareness about it and its benefits.
In addition, it feeds consumers the information about what to expect from using a brand (phone). For example:
- Longer battery life
- Higher processing power
- Better camera quality
- Water resistance
- Larger memory capacity, etc.
Secondly, it’s a very cheap marketing method for the manufacturer. Yeah, you read that right. You get to create awareness for your brand with little cost. Due to the advent of professional bloggers, you don’t even have to be the one to create content!
Explainer Video Content
Quality video content has become accustomed amongst many consumers. Lots of people, especially teenagers, prefer watching video tutorials to reading. Explainer video content offers manufacturers a wide range of options that text blogging simply doesn’t have. The variety of options includes animation, PowerPoint slides, the video feedback of consumers who are pleased with the product, etc.
This makes the product more appealing to customers. Think about this for a second. If you wanted to check the quality of a product, what would you do? The first step is always learning about other people’s experience with said product. If they are satisfied, it means that the purchase is worth its salt. After all, seeing is believing!
In conclusion, although technological advancement has made marketing relatively easier than before, it carries along its own set of problems. As such, aspiring and seasoned people in business alike should learn to adapt to the changes. Learn to use the advantages of technology advancements to your benefit and minimize the effect of the disadvantages. Apply the aforementioned marketing trends to strive to be updated on future trends!
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