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  by Harikrishna Kundariya |

Things To Do Before Launching A WordPress Website

As you all know that, nowadays having a great website for your company, organization or firm is vital to your chances of getting success in a highly competitive market.

Most of the people know the technicalities of website development, but very few know the boxes you need to tick before launching your site on the web. So, in order to solve that issue, we have decided to write this blog.

In this blog, we’re going to discuss the things you need to do before launching a WordPress website which will make your job much easier than ever before. So, why wait for anything special to happen? Let’s get straight into the action & analyze each point one-by-one.

Choose A Good Domain Name & Hosting Provider: 

The first thing you need to do before launching your business website is to choose a good web hosting provider for that. There are many WordPress Development Company in the market who are still struggling to find out the right hosting provider.

For those who don’t know, Web Hosting Provider is a company which provides the technologies and services which are needed for the website to load on the internet.

Now, most of the hosting providers require that you own your domain in order to host your website with them. So, before selecting the hosting provider, you need to own a good domain name for your website which is aligned with your brand.

Best Domain Name Registrars In The business:-

GoDaddy

Namecheap

Hover

Gandi

Name.com

Once you’re finished with owning a domain name for your business, you should find out the best web hosting provider. The reason we’re giving so important to Hosting Provider is that they are one who contributes to the loading speed of the website and as you know that, if your website takes too much time to load, it will be considered as poor UI/UX. Therefore, choosing a good web hosting provider matters a lot.

There are many different types of hosting Web Hosting Services. Some of the most popular ones are as listed below:

Shared Web Hosting

Cloud-Based Web Hosting

Virtual Private Server (WPS)

Dedicated Web Server

Managed WordPress Hosting

Colocation Web Hosting

Self Service Web Hosting

Till now, we have discussed why choosing a good web hosting provider is vital and how many types of hosting providers you get in the market. But, the question that still needs to be answered is that How to choose a good Web Hosting Provider?

Below are some of the questions that you should ask your Web Hosting Provider which will give you an idea of which one to choose for your website.

 

“Do they have support for plugins?

What type of backup support do they offer?

Is there staging environment?

What is the volume of bandwidth?

Which operating system are they using? Linux? Windows?

What other sites are in your IP range?”

 

Best Web Hosting Providers:

Bluehost

SiteGround

DreamHost

iPage

HostGator

Content Delivery Network (CDN):

A Content Delivery Network (CDN) is a system of distributed servers that deliver pages and web content to the users based on geographic location of the user, origin of the web page and content delivery server. The main aim of it is to speed up the delivery of the content for the websites who have global reach and high traffic. So, if you utilize this for your website, then it will help you in decreasing the loading time of your site.

How CDN Works?

In a normal scenario, website directly sends the request to the server and server will respond to that request. But, the problem with that kind of architecture was that it was taking too much time and the reason for that was, the use of JS, CSS & Images on the website.

What CDN does is that it changes the way the static content of the site (JS, CSS & Images) are being handled. It caches all the static content of website well in advance, which obviously saves a lot of time, as you don’t have to load JS, CSS & Images everytime from the main server. This way, it could prove to be a masterstroke for your business website.

Best CDN Providers:

Akamai

MaxCDN

Cloudflare

Incapsula

Rackspace

Choose SEO-Friendly Theme:

In today’s era of Digital Marketing, just launching an attractive website for your business won’t lend you the success. You also have to make sure that your website is ranking well on the Google Search Engine. For that purpose, the role of SEO comes into the picture. Therefore, while choosing a theme, you should keep the SEO factor in mind.

Things To Consider For SEO Friendly Theme:

Clean and fast code

A limited number of JS & CS

A very simple layout

Responsive Design

Schema Markups

Cache Plugin:

Caching is the process of storing frequently accessed data in the cache memory. Now, what happens in a normal scenario, i.e without caching is that, whenever someone visits your website, they send the request to the web host. This request includes PHP and HTML files, scripts, images and fonts. In addition to all this, the server also sends the request to the database in order to retrieve the data. This process takes a long time to complete.

Instead of this, if you make use of the Cache Plugins, it will store all your frequently accessed data in the cache memory. In other words, you can say that a Cache Plugin will create a static version of your web page that visitors visit on a regular interval. This way, it will help you to save a lot of loading time for your website and enhance the UI/UX of the website. Therefore, you should make the effective use of Cache Plugins on your website.

Best Cache Plugins:

W3 Total Cache

WP Super Cache

WP Rocket

WP Fastest Cache

Make Appropriate Categories For Blog Post:

Blogging has become the need of the art as far as the website development is concerned. The reason for that is, Blog gives you the chance to inform your customers about the products or the services that you offer to them. It gives you the freedom to convey your business philosophy to your user, which then creates an opportunity to generate the lead.

Things To Remember For Blog Post:

Always to stick to generic topics.

Pick 4-5 categories on which you will write the blog post.

Keep each blog post to only 1-2 categories.

Don’t forget to add your content to taxonomy and archive pages.

Choose the categories in such a manner that it represents your business generating keyword.

Permalinks:

Permalinks are nothing but the permanent URLs of your individual web pages and blog post as well as your categories and archives. Nowadays, having an SEO-friendly URL for web pages has become the need of the hour, you have to set up permalinks in such a way that it generates SEO-friendly URLs every time. The default permalink is not SEO-friendly, but you can customize your permalink as per your needs.

Things To Keep In Mind While Setting Up The Permalink:

Make use of ‘Post Name’ option, as it brings short URL into play.

A large website should use post date or category before the post name in the permalink.

Don’t use ‘&’, ‘?’, ‘!’ in URL. Use Hyphen [-] instead of Underscore [_].

Spam Comments:

Spam comments on your blog post could really make a bad impression as far as the User-Experience (UX) / User Interface (UI) is concerned. Therefore, you should address this issue well before you actual website is launched. For that purpose, you should disallow anonymous posting on your website. Another good technique is to make use of CAPTCHA which prevents automated spamming.

Best Plugins For Spam Comments:

Akismet

Anti-spam

Stop Spam Comments

WordPress Zero Spam

Meta Title & Meta Description:

Meta Title is the title of your web page which will be displayed in the search engine. Meta Title gives the users as well as the search engines bots a brief description of the content. Therefore, you should always choose your Meta Title carefully for each of your web pages.

Meta Description is a snippet which includes the summarization of your web page content. It helps search engines and users to understand the meaning of your content in an effective manner. Therefore, it becomes that you write the Meta Description of each page with caution.

According to the latest update of Google, maximum allowable length for the Meta Title is between 60-70 characters and the maximum allowable length for Meta Description is 160 characters.  

You can use the Yoast SEO Plugin and optimize the Post Settings, which will set up your Meta Title & Meta Description.

XML Sitemaps:

A Sitemap is a list of all the web pages of your website. It is designed to help both users, as well as search engines, navigate the site.

A sitemap is such an integral part of your SEO strategy and therefore, it becomes important for all of you to set up a proper XML sitemap for your website.

You can find your XML Sitemap from the Yoast SEO Plugin. Once you’re done with that, then go to Google Search Console  & submit the sitemap.

Internal Linking:

People always talk about getting quality backlinks for your website, which would help you to rank well in the Google Search Engine. But, at the same time, you should not forget the importance of a good internal structure. A good internal structure helps the user to understand the flow of your website with utmost ease.

Things To Remember While Internal Linking:

Link to deep pages on your website.

Link as naturally as possible.

Don’t use too many links on one web page.

Image ALT Tag:

ALT tag plays an integral role as far as the SEO is concerned. Sometimes due to a poor connection, the browser is not able to load up all the images. That’s where ALT tag can be helpful as it allows the search engine crawlers to understand the meaning of it.

With WordPress, you don’t need any external plugin for setting up Image ALT tag. Just with a simple click of a button, you can create an ALT tag for every image.

Image ALT Tag Recommendations:

Name your image file a with keyword-rich phase.

Write a descriptive image ALT tag description.

Complete image ALT tag description with your brand name.

Heading Tag:

Nowadays, most of the people aren’t making much use of the header tags while writing the articles or blog post. Today, you see more long-form articles on the web, but if you want your post to be SEO-Friendly, then it’s important that you make use of heading tags such H1, H2, H3, H4, H5, H6.

The “rel=canonical” Tag:

If you’re someone who is working as a developer in a WordPress Development Company for a long time, then you must be knowing that nowadays there’s massive trend of e-commerce website development. One of the most common issues with this kind of sites is duplicate content.

Any e-commerce has lots of products or services associated with it & therefore, these sites use tons of query string parameters to pass around things like category IDs, sub-category IDs, product IDs, sorts, filters, colors, sizes, etc. which causes all types of duplicate content issues.

Now, if you think of 301 redirections as a possible solution, then I tell you what, it’s not feasible in this scenario. The reason for that is the use of too many query string parameters. So, in this situation, use of  “rel=canonical” tag is the perfect solution, as it informs Google about which version should get all the authority.

Robots.txt File:

Robots.txt is a file which tells the search engine about which pages of your websites should be crawled & indexed and which pages should not be crawled & indexed. So, you should be careful about how to set up robots.txt file for your business website.

Things To Remember While Setting Up Robots.txt File:

Disallow readme.html file.

Allow all the quality content to be indexed.

Check For The Broken Link:

Broken links can create a bad experience for the users who visit your website, Therefore, you should be given significant importance to this issue and solve it as soon as possible. Plugins like Broken Link Checker can help you detect any 404 error or any external link which are popping up on your website and with Redirection plugin, you can fix the error.

Take Regular Backup Of Your Website:

Nowadays, there is a major chance that your website may get hacked. Now, if that condition arrives, then you could lose all your important data. Therefore, you should take regular backup of your website using cPanel or FTP. But, if you don’t want to deal with all the technical stuff you can use plugins like Backupbuddy & Duplicator.

Summing Up Things…

Launching a website for your business, company or organization is not an easy task. It’s very easy to forget some of the important things while making your site live. Here, we have tried to provide you with the checklist which will be helpful to you during your site’s launch.

If you have any questions regarding any of the points or any valuable suggestions, feel free to ask them in our comment section. We will try to solve that to the best of our abilities.

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Harikrishna Kundariya

Harikrishna Kundariya is an accomplished Design & Development executive with over 10 years experience in the Developing industry. He is currently President and CEO of eSparkBiz Technologies, a Website Design Company . Connect with him on twitter @eSparkBiz .


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