July 17, 2021 at 8:04 am #23719
How Do MyIQMenu Digital Menus Work?
Your digital menu is accessed on your customers’ personal device – desktop, smartphone, or tablet. There is no requirement for an app, just a click of a link or a scan of a QR code from your phone camera, and your customers have access to a custom-branded menu.
How Do You Cut Costs With Your Digital Menu?
Printed menus have had their place for decades. However, they come with some headaches in terms of costs.
Print Costs – Zero
There is the actual cost of print which can be expensive considering you want your menu to be the best quality it can be. However, once you commit to print, you can’t change things quickly and easily, even though:
Photography Costs – Zero
Images used for a printed restaurant menu can date quickly and need to be high resolution for print. That often means professional photography, which comes with a professional expense. A digital menu does not require high resolution, professional photography, and you can make use of digital cropping, filtering, and adjustment tools yourself, to bring the mouth-watering images of your dishes to life, quickly, easily, and regularly. You can shoot these images from your phone or even use user-generated images (run competitions to have your customers shoot their dishes to include in your menu).
Images are so important when it comes to food; your customers love to see what their dish looks like to remove any doubt about their choice. It also helps customers to access portion size and order within their needs, reducing food wastage by not ordering dishes that are too large or avoiding disappointment by ordering dishes that might not be enough.
Sanitization Costs – Zero
Printed menus are difficult and time-consuming to sanitize effectively every time they have been used. Your waiters are busy enough as it is, who needs to add yet another thing to their long to-do list? By using a digital menu, this hurdle no longer exists—zero sanitization costs, in terms of actual sanitizer, and staff time.
Excellent, a cost-cutting exercise can provide relief to any restaurant!
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