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  by Lucy Jones |

Ways to Determine Whether an SEO Company Is Ideal for Your Website Optimization Needs

Search Engine Optimization is an essential digital marketing technique for those who run a website, blog, or an online store. SEO is basically the process of restructuring your web content and website to ensure that the web pages are acceptable by the search engines. When the search engine crawlers find your content worthy, then your website will be ranked among the topmost positions in the search engine results pages (SERP).

It is obvious that SEO is crucial for website owners that want to get more traffic to their site, improve their brand, and remain relevant irrespective of the competition from other websites. However, not every website owner has knowledge and expertise in search engine optimization. This is why hiring a seasoned SEO expert from a renowned SEO company makes sense. By working with professionals, you will get valuable SEO services that will boost your website rankings.

One of the biggest challenges is finding an SEO agency that will help to boost your search engine rankings. The truth is that there are countless SEO agencies in existence today and each will claim to deliver the best services. However, you need to be cautious when making your selection for the best company in the industry. This is because not every company will have the expertise in website optimization or is genuine.

To assist you in making a good decision, you need to find an SEO agency that will deliver the desired results within the shortest time possible. Here are a few tips to help you determine whether you have settled for the best company in the industry.

·      First, you should check the results they have achieved for their clients-SEO companies that have more client lists have a higher chance of delivering the best services. This is because most businesses will always go for an SEO agency that has a track record of delivering excellent results. Furthermore, you can only trust an SEO company with the success of your business if they have a good track record. However, you should not just believe the word of the company regarding what they can do. It is best to contact some of the company clientele and determine what they say about the SEO agency. If you get positive feedback from past clients then you can give the SEO firm a chance.

·      You need to find out the strategies and techniques that the SEO firm will use on your website. This is important especially for businesses that have sought SEO services in the past. This is because some strategies you have used in the past may not have worked for your website. By knowing the intentions of the company regarding your website, you can avoid using techniques that did not work for you in the past.

If your blog or website is new, then you need to know how the SEO agency will do to ensure that you start getting traffic to your website. If need be, you can seek a second opinion and weigh all possible options based on the work of the company.

·      Experience is crucial. When hiring an SEO agency, you need to determine how long the firm has been in business. The more years the company has been in operation, the more experience and knowledge they will have. In addition, they will have well-informed and skilled SEO experts. In addition, with several years of experience, the company will have an in-depth understanding of how the search engine crawlers and algorithms work. They also know that SEO activities are constantly changing and they must accommodate these changes in the services they offer.

Therefore, go for a business that has been in operation for several years, if you want to get actual results and not mere promises.

In short, the SEO agency that you hire to handle all the optimization needs of your website should portray all the above qualities. You should shop around for the best company and avoid settling for the first agency that you come across.  Your business will only benefit from effective and proven SEO services. When choosing an SEO agency, keep in mind that the company your settle for will have a significant impact on your online presence and fate.

What Kind of Services Does An SEO Expert Provide?

If you own or manage a small business, then you definitely know how important it is to ensure that your business is receiving as much visibility as possible. In this modern age, one of the best ways of ensuring this is through search engine optimization. This comprises various strategies which are used to achieve high rankings in search engine results. If you are looking for an SEO expert, you might be curious to find out what type of services that they offer and how they will be able to benefit your business. Well, here is a quick look at the different services that an SEO company can offer:

1.       In-depth analysis of current online presence

Before you can fix a problem, it is important to accurately diagnose what the problem is. This is the first task that an SEO company will seek to achieve. Since each business is different, your SEO consultant will take their time to learn about your company, your products, the target audience and your current online profile. This will help them to get a good idea of what your business is all about thereby enabling them to develop tailor-made solutions that can meet your needs. The initial process of research and analysis can take a few hours or even several days depending on the size of your company.

2.       Comprehensive Keyword Research

As you already know, keywords are an integral part of search engine optimization. Your choice of keywords can either make or break your company’s online profile. For this reason, an SEO professional will take their time to conduct thorough research on which keywords are most suitable for your company and how they can utilize them to yield maximum results. In order to choose the right keywords, one needs to be aware of the consumer’s needs. You will also need to be acquainted with the specific keywords being used by similar business so that you can have an edge over your competitors.

3.       Performance analysis

Once your SEO professional sets up a campaign for your business, it is important for you to have a way of monitoring the progress. This is where Google Analytics comes in. Your SEO consultant should be well-experienced in operating Google Analytics and making comprehensive reports so that you are able to gauge the performance of each campaign. For many businesses, you might require to employ several different types of SEO strategies and campaigns before you find what actually works for you and produces the results that you desire to see. During this trial-and-error period, Google Analytics will serve as a useful tool for monitoring and evaluation.

4.       Webmaster Tools Analysis

Have you been wondering why your company is always getting low rankings despite your best efforts? Would you like to finally establish what the problem is? Well, you’ll be glad to know that an SEO professional can assist by offering Google webmaster tools analysis to help uncover the hidden issues that might be ruining your company’s online profile. Afterward, they will be able to solve these hidden problems and ensure that your company is in the best position to achieve high rankings.

5.       Link profile analysis

Apart from keywords, backlinks are another major aspect of SEO which cannot be ignored. An SEO company will be able to take a close look at your company’s link profile and clean up any spam links that might be causing your website to be penalized.

6.       Website Audit

There are several factors which go into creating and running a successful website. Your SEO Company will be able to perform a thorough audit of your entire website by looking at key areas such as:

·         Loading Speeds

·         URL structure

·         Meta descriptions

·         Internal link building

·         Title tags

·         Quality of content

·         Web design

·         Usability

These are some of the main services that you can expect to receive from an SEO company. Depending on the company that you hire, you might receive some other services including link disavowal, competitor research, web redesign, link building, link monitoring, brand monitoring, and even code overhaul.

At the end of the day, before hiring an SEO professional, you should do enough research to find out what type of services that they offer. Only hire an SEO company that can satisfy your needs in a satisfactory manner.

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