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  by Sean Si |

Why Serious E-Commerce Brands Need a Content Strategy


When it comes to e-commerce brands, the conversion rate seems to be 6 times better with a content marketing strategy compared to not having one. As you can see the numbers, the average conversion rate is only 0.5% when a website is devoid of a content strategy whereas the value climbs up to 2.9% when digital marketing plays a significant role.

So, as they say, content is the king, even in the e-commerce world. Thus, if you want to rank your e-commerce website at the top of search engines, you certainly have to go for professional and impeccable content marketing.

You are definitely missing out something significant and crucial. Trust me, content strategy can boost any e-commerce brand, brand-awareness, revenue, and everything else to a great extent.

The specific and universal benefits of content marketing for e-commerce brands are jotted down below:

  • Boosts up Google ranking

Obviously, nothing can boost up your SEO except some excellent textual content. Even Google’s algorithms are encouraging this fact. What makes content more SEO friendly is the capability of finely threading keywords within it. It’s because of such reasons, content always ends up enticing clients to a great extent as they can find the answers to their queries.

However, don’t forget to place the keywords sensibly. If content becomes overloaded with keywords, your customers could figure out that you are adding them forcibly for promotional purposes. This means your efforts will end up in vain.

  • Grow better relationships

When it comes to the e-commerce businesses, customers play a significant role. This makes proper customer communication highly valuable when developing customer relationship.

Based on an article about attaining customer satisfaction, content plays a remarkable role. Statistics have shown that content let the customers feel 70% closer and more connected to their favorite brands. Also, 78% say that personalized content helped their trust with various brands.

So the bottom line is if you want to make your customers happy, go for quality content.

  • Relish compounding returns

As an e-commerce brand, publishing great content regularly will let your content marketing strategy to thrive. Hence, you would attain a fantastic compound return by the end of the year.

Moreover, if you keep publishing evergeen content, this will help you get a more consistent traffic flow. For example, your website sells bridal dresses. A good example of content for your blog could be something like ‘Things to Look for While Buying Your Wedding Dress’.

Evergreen and fresh content always generates a high amount of traffic that is also consistent and regular. This will help your brand grow, and make your website highly searchable.

  • Showcasing the products effectively

If you opt for content marketing strategy, you would want to be able to portray what you are selling to your customers in a right way. The question is, how can you let your customers know about your products except describing them meaningfully? Great content has the ability to sell the product through persuasive and timely words. The more clearly you will be able to discuss the uniqueness and perks of your products or services, the more customers will have an urge to make a purchase.

  • Spruce up the sales funnel

This can be considered as the most important benefit of content marketing when it comes to helping e-commerce brands.

In the sales funnel, content marketing can accentuate four factors: Interest, Implementation, Consciousness, and Customer happiness, faithfulness,  and recommendation of the brand.

This is how content marketing influences such components:

  • Interest:

Customers can be enlightened about various interesting facts through content. This will let them get more engaged. For example, if you post reviews for your products, people will be interested and read such contents. It’s because they will find that data essential enough to explore before making a purchase.

  • Implementation:

Through content, you can let people take some actionable strides towards your business which can ultimately let it grow. It can be anything starting from low price declarations, accessible CTAs to single-click buying process or organized checkout stage, people can really get engaged with your brand through such approaches. The only thing that you need to do is be smart and include the right things at the right place.

  • Consciousness:

Content can be an outstanding way to let people know about your brand. You can share your content on social media platforms or publish some guest posts on well-known sites to attain a better engagement.

  • Customer happiness, faithfulness, and recommendation

Content can be a great way to boost customer satisfaction through social media channels and helps your website become a reputable source of credible information that is useful and beneficial.

If you want to read a detailed blog regarding the impact of content marketing on sales funnel, let me know in the comment section below. I will certainly put all my efforts to come up with the same.


Content is the best way to drive more traffic to your website, as users would not only benefit from the information they receive but also create more conversions that help generate more revenue.


So what are you waiting for? Take your first step now and use content marketing strategy in your e-commerce business.

About Author:

Arina is the marketing manager at BlurbpointMedia deals and discounts provider company. She is passionate about technology, social media and digital marketing. In addition, Arina also supports non-profit agencies that provide healthcare solutions to handicapped and disabled people.

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