Your website is like the face of your business. Before visiting your store or trying your products, customers will research online about what your business offers. Think about it. You want as many views as possible on your website. And that is not possible if you have left your website after creating it and waiting for customer engagement automatically. It takes plenty of time and suitable strategies to get your website noticed. This is where SEO (Search Engine Optimization) takes command and pushes your website forward
Why SEO is vital?
When you want to find something on the internet, there’s one place you turn and it’s a search engine. This means, if you want to get your website noticed, you’ll need to confirm that it appears in searches on Google and other sites. Most importantly, you will need your website to appear at the top of the list shown in searches. A wide range of strategies and activities based on what we know about how search engines determine their algorithms.
However, these algorithms can make things difficult at times and require appropriate content to drive search traffic. If your content is not well-curated or optimized then search crawlers won’t know the element that is good to appear in search results and you will miss out on all that traffic. This, it is important to make your site SEO friendly so that it can maximize search results.
An important point for you to understand is that a site that ranks in Search Engine Results Pages (SERPs) has greater visibility and chance to engage more traffic. A highly- ranked website is more credible to the viewers. With an optimized site, you can present visitors with more useful and relevant information since SEO tends to focus on showing quality content.
If you’re an SEO newbie, don’t worry! Half of your work is already done if your website is created on WordPress. You’ve already taken a big step towards business growth as the platform is well-optimized for search engines.
While there is no denying that the CMS saves you time and reduces your workload, you need to put extra effort to rank your website on Google. WordPress is not a solid SEO strategy on its own and your choice of CMS does not dictate that your site can rank well unless it suffers from extensive technical issues that can stop it from being indexed and crawled. SEO can get technical quickly, but WordPress makes it easily accessible for those who aren’t experienced as tech-heads.
According to WordPress, in 2009, Matt Cutts (then head lead of Google’s webspam team stated that “WordPress takes care of 80-90% of the SEO mechanics”.
Since then, the teams at WordPress have tried to make it more SEO friendly. Plus, there are plenty of plugins that assist you in doing SEO right. However, just because you are using WordPress doesn’t mean the SEO tactics get easier for you. You still need to put in effort, create great content, earn links, and ensure that your site pages are well-optimized and free from technicalities holding it back. Even if you are new to this, WordPress support services can be of great assistance for your website. Many basic tips and tricks that can help you to implement growth-driving tactics specifically on the platform will be as follows
WordPress SEO basics and best practices
Basic SEO tips to optimize your site can give you a noticeable boost in website traffic.
If you’re already using WordPress, then you may have got what it takes to increase your organic traffic. So, let’s get started optimizing your website.
Change your Permalink structure
Permalinks are the URLs that point to your site’s individual posts, pages, and other types of content. They’re what people will use to reference and link back to your site, so their appearance matters. Clear to the point, descriptive links that describe their content are easier for search engines to make sense of which can result in a ranking boost.
A few are based around numbers like (https://thebrand.com/archives/104) which isn’t ideal for humans or search engines to understand since they convey little useful information.
Instead, SEO-friendly URLs contain words or Post Name structures that clearly communicate the content of the page, for instance, (https://www.thebrand.com/how-to-fix-issues/) explain what the content is about. When URLs are readable, users can guess what they will see on the page just by taking a glance at URL text. Using SEO-friendly Permalink structure enhances your chances of getting better positions in search results.
Decide whether to stick with www or not
If you are just beginning with your website, then you need to choose whether you want to use www or non-www in your site’s URL namely either https://www.yourbrand.com or https://yourbrand.com. Search engines consider both as different websites and you have to choose one and stick to it. You can set your preferred domain in Google Search Console as well as in WordPress settings.
Go into your WordPress dashboard, specify your primary domain by clicking on Settings >> then General>> Add your preferred URL in both the “Site Address” and “WordPress Address” fields.
This won’t make a huge difference to SEO but a quick and easy tip to improve it.
Choose a reliable hosting provider
Site speed can have a direct impact on your website and can also affect SEO performance, poor uptime, and security vulnerabilities that can result in site quality issues. Google takes speed into account when ranking sites, good hosting can help push you to the top of the SERPs. Your host affects the amount of downtime your site experiences. Moreover, Google gives HTTPS sites boost, and you’ll want that too.
If you haven’t completed your website yet, choose a host that’s reliable and has excellent site speed has a direct impact on your website, and also can affect SEO performance, poor uptime and security vulnerabilities can result in site quality issues. Google takes speed into account when ranking sites, good hosting can help push you to the top of the SERPs. Your host affects the amount of downtime your site experiences. Moreover, Google gives HTTPS sites boost, and you’ll want that too.
If you haven’t completed your website yet, choose a host that’s reliable and has excellent performance. For an existing site, you may want to consider switching hosts if your current provider doesn’t meet the criteria. You need to ensure that you are hosting with a reliable provider while keeping speed, uptime, and security are all key reasons in mind. WordPress recommends three hosting providers and makes sense to consider these options even if you are not sure where to start.
Site speed has a direct impact on your website and can also affect SEO performance, poor uptime, and security vulnerabilities that can result in site quality issues. Google takes speed into account when ranking sites, good hosting can help push you to the top of the SERPs. Your hosting affects the amount of downtime your site experiences. Moreover, Google gives HTTPS sites a boost, and you’ll want that too. If you haven’t completed your website yet, choose a host that’s reliable and has excellent
Check your site’s visibility settings
WordPress has the built-in option to discourage search engines from indexing your site, which means it won’t rank. It is commonly used by developers while a site is in the development process to stop it from being indexed and available to the public. You can check your site’s visibility under Settings >> Reading. However, sometimes this option can lead to the unavailability of your site accidentally. If this happens and your website is not appearing in search results, then you need to make sure that this option is unchecked. And, don’t forget to click on the ‘Save Changes’ to store your changes.
Create a ‘Sitemap’
Your website may contain hundreds of pages as well as the bulk of content and to get your web pages indexed by Google, you need to show Google your website structure. Creating a Google XML Sitemap is extremely easy. WordPress offers a useful plugin called Google XML Sitemaps that automatically generates a map of your website which helps search engines to index your site. It is usually organized into a hierarchy. The primary purpose of the Sitemap now is to communicate information to search engine bots known as crawlers
Use the correct heading tags
While a sitemap seems to be useful for helping crawlers see how your site is organized, it doesn’t help them make sense of the content. For that, you need to use heading tags listed as Heading 1, Heading 2, and so on. These formatting options you can apply to section headings within pages and posts through the WordPress editor. These headings structure your content, break it into categories and enable it for easy reading.
Integrate social sharing options
Social sharing buttons on your website can include online activity related to your brand, however, that doesn’t happen on your WordPress site itself. This demands tweets, shares, upvotes, and other similar platforms of your brand’s quality. Search engines including Google take help from social sites such as Facebook, Twitter, Google+, and more to determine what reactions a web page is getting from viewers. It works as if you like a link on Facebook, or retweeting your favorite blog post on Twitter means you liked that content, right? Search engines these days identify posts with good social reactions and give them priority in SERPs.
SEO encompasses a wide range of techniques and can be intimidating for beginners. Fortunately, you don’t need to become a tech geek to help your site rank higher in the SERPs. Want to see results? All you need to do is follow a few simple tips. By implementing these strategies, you’ll be well on your way to improving your site’s traffic and visibility.
However, WordPress web designing services are at the rescue to ensure the credibility of user-friendly websites so that your customers or users can have easy access to your website and find your content effortlessly. No issues if you already have a website but cannot choose suitable SEO services. Hunt and explore the right WordPress support services as per your requirement to bring your business growth in the right direction.
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