Believe it or not, but WordPress themes can make a massive difference to how search engine optimization is conducted for your website. Surely, finding an SEO-friendly WordPress theme shouldn’t be a tough task, as a majority of them are written by keeping this factor in mind, including the free themes.
There are certain premium themes that don’t work effectively for SEO, as they’re already over-crowded because of a wide variety of features that you may not be able to use. However, selecting a theme only because of SEO compatibilities isn’t recommended either.
There are numerous other factors in deciding whether a theme is good enough for your website or not. Keeping that aside, what makes a WordPress theme SEO-friendly?
What Is an SEO Friendly WordPress Theme?
If you even try and search for one such WordPress theme that doesn’t mention anything relevant to search engine optimization, you are going to have a strenuous time for sure.
To begin, a WordPress theme for SEO doesn’t have anything to do with inbound and outbound links, content, and other aspects that are counted to make a site rank higher on a search engine. If you manage to find one which has a relation to these elements, consider yourself lucky.
On the other hand, a theme provides you something more than mere on-site advantages. It comprises several other things that help to rank your business website higher, such as loading speed, code credibility, and more.
Reasons to Select an SEO-Friendly WordPress Theme:
WordPress is one such platform that comes with several built-in features to help you with optimizing the SEO of your website. Here are certain reasons that should be compelling enough to choose nothing but an SEO friendly theme:
Makes Your Website Responsive:
These days, generally, a lot of responsive WordPress themes are great for website optimization. Since your audience would be using a variety of devices to navigate through your site, it’s essential to choose such a theme that’s responsive enough and works equally on every kind of screen, regardless of the size and quality.
A variety of SEO friendly themes are responsive enough to adapt according to the screen they’ve been viewed at. Hence, if you select a WordPress theme that provides a combination of responsiveness and ease in optimization, rest assured that you’ve got a treasure.
These kinds of themes not only looks appealing to users but also leaves a positive impact on your site. With people spending more and more time on your site, Google will recognize it as a preferable platform and may rank it higher.
SEO Plugins Compatibility:
A WordPress website without plugins is nothing but a dead area. Once you’ve built your site, you must know that you’d need a variety of plugins to keep it running. And then, if your chosen theme isn’t compatible with well-known plugins available in the WordPress inventory, things are going to be difficult for you.
In such a scenario, a theme which is already SEO-friendly can come to your rescue. A majority of such themes do support several plugins, not just for search engine optimization but a variety of other tasks as well.
Hence, with a theme like this, you wouldn’t have to face any troubles while installing, activating, and using plugins. Furthermore, a search engine optimized theme wouldn’t outweigh SEO actions taken by plugins; therefore, you’ll be at an advantage.
Decreased Loading Speed:
Out there, you can easily find bulky themes that consume a lot of time to load. If your theme is slow, it will also impact the loading speed of your site, which in turn, will make your visitors choose your competitors over you, even if you’re serving them better quality content.
Themes that are SEO-friendly are developed by keeping beneficial factors in mind. The loading speed being one of them, is going to be influenced by the kind of theme you’ll be selecting for your website. Since most SEO friendly themes aren’t bulky, they can easily take care of the loading speed of your site, fetching you good results and more traffic.
What Makes a Theme SEO Friendly?
While navigating through best SEO friendly WordPress themes, you might not have any idea of what to consider and what to ignore, right? Don’t worry; it happens with a lot of them. To take this hassle away, below-mentioned are some important factors that make a theme search engine optimization friendly:
If your ultimate goal is to rank your site higher in search engines, the used theme should be developed as per the latest and upgraded standards of coding. If the codebase is bad, it might not directly impact your SEO but can affect other aspects, such as loading speed and more.
To find a theme that has a quick loading speed, evaluating the codebase is quite an important task. You can also check the theme speed to be doubly-sure of it. To do this, you can have a demo site of the chosen theme and run it into Google PageSpeed Insights.
It’s one of the easiest and beneficial things that you can do. By scoring your theme, Google will help you understand what’s good and what’s bad in your theme. It will help you when it comes to making the right decision.
Page Weight & HTTP Requests:
As mentioned above, your selected theme shouldn’t be too heavy. There are certain themes that load a lot of heavy resources, which in turn, impact the website’s loading time negatively. Furthermore, you must also ensure that your theme makes fewer HTTP requests as possible when with or without less content.
Such kinds of requests are not just time-consuming but also slow down the loading speed of the page, if there is an abundance of them, specifically if your server isn’t supporting HTTP/2. You must have the request number as small as possible.
If your theme is already doing 20 or more than that requests, know that it’s surely a bad sign. Ideally, the request number should be below 10 or 20. And, the amount of transferred data, without any content on your site, should be lower than 1 Mb.
Basic Meta Tags:
Moving forward, you must make sure that the source code of the page has at least basic meta tags available. These are pretty much essential for search engine optimization. Although there is so much more to this aspect, however, even if the basics are available, it would be a good start.
If not anything more than expected, the source code must have meta description and title tag. While looking at the source code of the page, you might want to see something like this –
Tips to Create SEO Friendly WordPress Themes:
One thing that you must not forget is that not all themes are optimized for search engine. An SEO-friendly WordPress theme would be the one prepared well enough for this task. They are the ones that go through rigorous testing and coding to ensure that they develop relevant skills to make your site rank higher in the search engine. However, even if you have a simple theme, here are some tips that will help you turn it into a search engine friendly one:
To begin with, you must prioritize the homepage as all of your visitors, including the bots from search engines, are going to land upon it. So, to ensure it’s perfect for SEO, use these certain heading tags that will surely serve your purpose:
- H1: Blog name
- H2: Blog tagline
- H3: Latest posts
- H4: Sidebar headings
- H5: Footer or sidebar headings
Pages & Posts:
Most of the themes don’t adhere to the rules of heading. However, it’s important to synch headings of posts and pages with headings of the homepage. So, for that, you can follow these rules:
- H1: Title of the page or post
- H2: Subheadings
- H3: Sub-subheadings
- H4: Blog name
- H5: Footer or sidebar headings
SEO Friendly Images:
To ensure that your theme works in accord with SEO, you must make sure that it’s lightweight and has HD quality images. If images of the theme would be heavy, it will take a toll over the speed of your site. So, apart from everything else, it’s recommended to pay some attention otothe optimization of images as well.
By now, you may have gotten an idea of what exactly to look into a WordPress theme so that it would be well-off with SEO. After this, finding an SEO-friendly theme isn’t going to be that tough of a task, right? In the end, just make sure that the theme has a good codebase and is capable of providing the best results.
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