Tag Archives: internet marketing


Link Building by Garrett French (Chapters 1-3)

December 22, 2011 SEOHacker Journal

Linkbuilding by Garrett French

I. Link building Campaign Design
– goals
– What’s working well already? = latest news, infographs…modeled around a white hat linkbait method
– business and mktg goals = brand awareness known companies in SEO…more clients
– linkable assets = seohacker blog
– opportunities = advanced seo course
– depts req. input = marketing, PR…
– resources = budget for inforgraphs, etc.

II. Link building Metrics
– search engine input = links to you or votes
– increase trust/authority = mentioned in community, blogs
– adjust relevance = relevance from keywords -> via incoming links
– SERP input via anchor text = most effective exact match anchor text

III. Link building as Market Engagement
– build company/personal brand = RELATIONSHIPS via recommendations
– build your lead pipeline = engage to where your leads are coming from
– engage the expert community = make yourself recognized by the community…interviews

IV. Linkable Assets
– free apps/tools = YSE
– giveaway = from reviews…”coupons to readers”
– widgets for publishers = infographs, widgets on wordpress, based on others’ sites
– thought leaders/ experts = interviews, surveys
– partner relationships =
– job listings/events/coupons = jobsdb, OJT
– content publishing = guest posting
– budget = donate, buy links…


Complete Internet Marketing Package

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CMS and Web2.0 accounts Creation and management

  • WordPress account creation and management
  • WordPress blog creation and management
  • Typepad account creation and management
  • Posterous account creation and management
  • Livejournal account creation and management
  • Tumblr account creation and management
  • Blogger account creation and management

Contest Campaign Management

  • Contest innovation and proposal
  • Contest pre-launching management
  • Contest launch management
  • Contest promotion
  • Contest results analysis

Email Marketing

  • Effective Email listing
  • Email list management
  • Email campaign management and promotion

Quality SEO copywriting

  • 2 Articles a week
  • Technical copywriting with internal linking
  • Research and development of articles
  • Keyword density management
  • Article promotion and backlinking management

Social Bookmarking

  • SEO copywritten Article bookmarking
  • Paid article promotion campaign management*


  • Quality backlinks
  • Anchor text innovation and management
  • Quality website research
    • Carefully researched sites with high page rank
    • Exclusive sites with low outbound links
    • Related websites that are not in competition

Paid directory Listing*

  • Exclusive directories
  • Carefully researched directories
    • Low outbound links
    • High page ranking
    • Related and concentrated topic/ niche

Facebook page account creation and management

  • Facebook page or group creation
  • Group/ Page fan ads campaign management*
  • Facebook group or page status updates
  • Integration with Twitter account
  • Integration with WordPress CMS

Twitter account creation and management

  • Creation of a Twitter profile for your company
  • Targeted following
  • Twitter profile page customization
  • Twitter status updates
  • Tweet recursion
  • Integration with WordPress CMS

Forums account creation and management

  • Creation of a profile for your company
  • Creation of banner Signature for your company
  • Creation and application of an avatar for your company
  • Creation and application of a signature for your company
  • Research and development for forum reputation
  • Forum posting and management

Guerrilla blogging

  • Blog niche research
    • Exclusive blogs with good content
    • Blogs with good, quality traffic
    • Blogs that are related to your market
  • Blog posting

On-page optimization

  • Meta tags optimization
  • Keyword density analysis and optimization
  • Content analysis and optimization
  • Outbound links analysis and optimization
  • Image SE visibility analysis and optimization
  • Site user-friendliness analysis and optimization

Google Analytics Reports

  • Simple and easy to understand Google Analytics graph and results analysis
  • Outlined and detailed explanation

Search engine indexing

  • Submission to Yahoo
  • Submission to Google
  • Submission to Bing
  • Submission to all other search engines

Free directory listing

  • Dmoz Directory listing
  • Other free directories listing

Items with asterisks(*) are items which are exclusive of the rate of the Complete Internet Marketing Package. Meaning you have to pay extra for it because those services are not SEO Hacker services and require payment.

Complete Internet Marketing package would focus more on getting your brand out there on the online communities and in the search engines. It gives people awareness of your brand and of your products and services. It is highly recommended for companies who want their brands, products, services to get in touch with targeted potential market.

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