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10 of the Best and Most Effective Free SEO Tools

8:39 am in SEO Tools by Sean Si

In today’s world, the internet is full of an unbelievable amount of content. For those trying to get noticed among the large competition, knowing how to direct traffic to your unique niche is a must. One of the best ways to get discovered online is by making use of excellent keywords. We’ve made it easy for you to get started with boosting your SEO skills by finding some of the best free SEO tools out there.

Since it can be time-consuming to research all the possible keywords and phrases one can use for their particular marketing purposes, many websites have created SEO tools to easily do the work for you. Below are 10 tested and proven, free search engine optimization tools that will save you time and money while helping to increase your traffic.

Google Adwords Keyword Planner

Google Adwords Keyword Planner is a classic, free tool for advertising to your target audience. This option is our top pick because it’s been available for a long time and specifically pertains to the biggest search engine available: Google. If your content is already written, and you’re wondering why you haven’t received the kind of traffic you were hoping for, Google Keyword Planner is a great way to figure out which SEO phrases you can use to boost traffic.

How it works: All you have to do is search for a phrase that is relevant to your subject area and Google will do the rest for you. Organized by relevance, this tool will list ad groups, and their number of monthly searches, that match your phrase. It’s especially useful for those with Adsense as this Google tool specializes in helping its users gain an audience.


This tool shows you your site as you’ve never seen it before: through the ‘eyes’ of a search engine, without any visual styles. It gives you a count of internal and external links and is good for showing you the relative importance of each element on your pages.

How it works: Enter your site URL, and view the style-free version of your site. Read the report generated on the right-hand side in order to gain insights about your content, such as the number of links and the titles of your headings.

Answer the Public

This free SEO tool is useful in that it generates questions, prepositions, comparisons, ‘alphabeticals,’ and related data to help you find what others are searching for. It’s useful if you aren’t sure where to begin but have a big, general idea. Answer the Public narrows down the possibilities by showing a plethora of relevant information, all divided into one of the aforementioned categories.

How it works: For example, if you’re looking at marketing or blogging about dog-related content, a quick search for the word “dogs” pulls up hundreds of different questions and phrases. The results are user-friendly in that they show both an easy-to-understand chart and a list of data with popular words, followed by specific, popular phrases that people have asked search engines.


If your pages load slowly, you have too many JavaScript files, or your images’ attributes are not well-described, you may find SEObility useful.

How it works: Enter your site’s URL into the input field, and then read the report generated about it. SEObility will give you a list of top issues to fix, an overall score for SEO, and a more detailed report below this, explaining what works well and what doesn’t.

Internet Marketing Ninjas’ Broken Links Finder

With this tool, you can find all the broken links, and see a report of all redirects and errors on your entire site.

How it works: Type your URL into the box, and a web crawler will automatically crawl through all internal and external links in your site. You can choose for it to crawl through either 500 or 1,000 sites, and the results can be e-mailed to you when the process is complete.

SEO Chat

SEO Chat is useful in that it simultaneously searches for an entered keyword or phrase not only through Google, but Bing, Amazon, and YouTube, too.

How it works: Enter a keyword or phrase, and SEO Chat will display the top ten phrases from each search engine.

Google Search Console

If your website is already established, one way you can boost traffic is by using Google Search Console. This free tool is a fast and easy way to fine-tune your content.

How it works: Simply type in your URL and allow Google to improve your search findability. This tool even scans for hackers, errors, and unusual decreases in your traffic. Who doesn’t love having to do less troubleshooting on their own?


Remove’Em scans for over-optimized anchor text and areas in your content that lack diversity. Anchor text is readable text in which a hyperlink is embedded. It helps search engines determine the topic of a site. Where there is little diversity in hyperlinks, anchor text is considered over-optimized, which leads to lower rankings in search engines.

How it works: Enter your URL or domain, and Remove’Em will highlight the offending anchor text for you in the site you specified.

Nightwatch’s SEO Simulator

This is a Chrome extension that allows you to perform an ‘unbiased’ search without having to use a proxy or Incognito mode. The add-on will be most useful to you if you have many terms to search.

How it works: Install the add-on and then enter the search term into the box. You can also easily save your results, saving you time if you are searching for many terms at once.

Yoast SEO

Are you a WordPress user? This SEO tool boasts that it is the number one SEO plugin for WordPress, making it a prime choice for improving your SEO phrases.

How it works: Download the free plugin to discover ways to tweak your website, and even find out how your WordPress blog looks to Google users.

To Sum It Up

Excellent SEO is vital to getting your content seen on the Internet. We hope you check out some of the free tools above. If you do, drop us a comment below to let us know how it goes, or share with us which SEO tool has worked for you.

Author Bio

Melissa Lobo

Melissa is a young and energetic writer, a mom to a sweet little boy, and a fur-mom to two perfect pooches. Before becoming the Associate Content Director for Project Female, she was a journalist specializing in topics related to women in politics and policy affecting women.

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