SEO is one of the most talked-about topics in the world of digital marketing. Why? It must have something to do with the simple fact that with billions of websites and articles out there, only ten can make it to the first page of Google search results.
The competition is so stiff that if your content can’t rank on the first page, it’s almost guaranteed that no one will ever bump into it, as 90% of Google users never go past the first page. That’s why it’s not surprising at all when marketers keep looking for new methods to rank higher on Google.
In this article, we’ll take a look at 7 tools and platforms that I regard as the best when it comes to keyword research. The purpose of researching for the right keywords is to find topics that consumers are looking for, but aren’t being produced enough.
In other words, these tools will help you find high demand topics with low competitors before you start creating your next content.
Best Tools for Keyword and Topic Research
Ahrefs is one of the best research tools in digital marketing. You have to pay between $99 to $999 per month to use this tool, but it’s definitely worth it. With its large database, Ahrefs has the edge in providing essential information about a certain keyword like its search volume, difficulty score, click-through rate, and others.
Similar to Ahrefs, Buzzsumo is a paid subscription-based research tool with a price range of $79 to $499. However, it works a little bit differently from Ahrefs. When you type in a keyword, this tool will give you the top-performing articles based on social media shares.
If I tell you there’s a tool that can help you find popular keywords with low competition, would you believe it? Because that’s exactly what Keywordtool.io does. With a monthly price that’s much lower than both Buzzsumo and Ahrefs, this tool promises to give you additional keyword suggestions that you won’t find anywhere else, not even on Google Keyword Planner.
If you don’t have a budget for paid research tools, you can try this one. FAQ Fox is a free research tool that allows you to find the questions your target market is asking on online forums like Reddit and Quora. This tool is a great tool to help you create content based on your audience’s real pain points.
On the other hand, if you have a surplus marketing budget, you might as well try the best tool in the business. Most of its customers have claimed that Serpstat gives more accurate and deeper results than any other tool out there. However, you have to pay $2,000 per month to unlock and use all of its features.
SEMrush is a paid software that offers in-depth SEO analysis for your business, such as organic keywords research, paid keywords research, specific keywords research, keyword difficulty, and other analytical tools related to digital marketing. With only $99 to $399 per month, you can start using this awesome software.
Moz is an SEO software that has been helping websites to rank higher on Google search results with its features like keyword suggestions, SERP analysis, site audits, and page optimization. Like most research tools, Moz is a paid subscription-based software with a price range of $99 to $999.
SEO Strategy Tips to Rank Higher on Google
After learning about the best tools to help you conduct keyword research, let’s take a look at the SEO best practices for 2019 onward.
1. Use more videos
One of the best ways to get your content to rank first on Google is to use more videos. Ever since Google acquired YouTube, the search engine seems to show more videos in its search results. Especially, when the search query involves the word “how-to”. I did a little experiment and typed “how to add video in an email “ on Google and this is what I’ve got:
The only downside to this technique is that Google is more likely to show results from YouTube than your own website. But that’s okay as you can simply direct the audience to your site from YouTube.
If you insist to self-host the video on your own website, that’s fine too since webpages with a video are 53 times more likely to rank first on Google than web pages without it. Learn more about whether to upload the video on YouTube or your own website in this SEO Video article.
2. Link Building with infographics
In the current Google algorithm, the more backlinks a website gets, the more likely it is to rank higher on Google. That’s because when tons of websites refer to a single webpage, Google would assume that the information contained within the webpage is useful and relevant, so more people have to know about this.
There’s nothing quite like infographics when it comes to driving more backlinks. With its small size, infographics are easy to share on multiple websites and even on social networks. All you need to do is to use the keyword research tools above to find the current trending topic, create an infographic about it, and then offer it to websites in a similar niche.
3. Optimize your webpage
Visual content generally performs better than text-only content. As mentioned before, adding a video on your webpage can help you rank higher on Google. The case is similar with infographics, as having it on your site can boost your traffic by 12%.
But that doesn’t mean that articles are not relevant anymore, as Google algorithm still understand texts better than visuals. With that being said, it’s still important to optimize your blog posts to increase your chances of being ranked on the first Google page.
According to Brian Dean, there are three effective methods to optimize the keywords in your webpage:
-Internal linkingIf you have a new blog post that needs a boost, you can add an internal link from one or multiple of your older posts that have similar keywords, but with higher authority.
-Shorten your URLEdit your long-tail URL into a short one that contains your target keywords in it. For instance, “breadnbeyond.com/video-marketing” will do much better than “breadnbeyond.com/d/1ox1M7k4M-QAu_xS2l0GtkjMSoJ”.
-Semantics SEOBeside your main keywords, fill your articles with your alternative keywords too. For example, if your main keyword is “why video marketing is important”, your alternative keywords would be “video marketing importance” or “video marketing strategy”.
When it comes to SEO, everyone is so focused on tools and strategies that they forget one crucial thing— creating good content. Sometimes, when you’re able to create valuable content that people are attracted to, you don’t even need to promote the content yourself as people will automatically share and link back to it.
The best content is the one that gives solutions to the audience’s problems. How can you give solutions when you don’t even know your own audience’s pain points? That’s why you need SEO research tools to help you find what questions are being asked the most on Google.
When you’re able to find frequently asked topics with a low supply of existing blog posts, that’s the perfect content to make because low competition means it’s easier to rank first on Google. For a deeper discussion about keyword and content optimization techniques, check out this page.
Andre Oentoro is the founder of Bread N’ beyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales and get positive ROI from explainer videos.
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