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  by Pulkit Taneja |

7 Free SEO Marketing Tools To Improve Your Search Rankings this 2019

When you run a website, you want it to attract as many visitors as possible. A great way to attract visitors through organic search results is to use search engine optimization or SEO techniques. The purpose of SEO is to increase the ranking of your website for a set of targeted keywords in your niche to improve its visibility among internet users.

As Google continues to update its algorithm, it becomes challenging to ensure your website is following the latest trends in the SEO market. When you are a business owner, or you maintain a blog, you want to make sure your website has zero problems when it comes to attracting visitors. There are various ON-Page SEO free tools available in the market, as they allow you to achieve your goals, without having to pay anything.

However, the problem with free SEO tools is that there are a lot available, which only give access to limited features & functionality. Luckily, here are seven best SEO tools which are effective while offering free plans (some of which are completely free as well) to its users:

1. Screaming Frog

Screaming Frog is one of the great SEO tools available in the market, which allows you to access a good amount of features in its lite version. Using this website auditing tool, it has spiders which go through your website, and track every page within your website.

It gives you large volumes of technical information in a simplified manner, which will help save several hours, especially if you are doing on-site SEO. If you use this tool, you can download the data, make the necessary changes in a quick time.

2. Woorank

When you use this analysis tool, it allows you to use its features for 14 days after you sign up. However, this SEO checker is one of the best tools in the market, as it provides invaluable information, which you may not find in other tools.

After you provide the link to your website, this SEO tool will create a report, consisting of eight categories. These categories allow you to see which parts of your website need to be optimized. Due to the comprehensive nature of this tool, you will find several areas on your website where you can up the SEO game, and

3. Google Keyword Planner

A great way to find out which keywords you want to use in the content of your website is to use Google Keyword Planner. To use this tool, you have to enter your login details in Google’s Adwords and navigate to Keyword Planner, under the heading “Tools.”

With this tool, you can look for keywords, while getting valuable figures about them. For instance, you get to know how many users search for these keywords and how fierce is the competition.  When it comes to keyword research, this is one of the most effective tools available.

4. Google Search Console

One of the best ways to check the SEO performance of your website is to use the Google Search Console or, Google Webmaster Tools. The name is a little misleading, as this tool focuses on SEO. Even if you don’t have a lot of knowledge in this domain, there are several resources which explain everything you need to know.

When you go to the dashboard of this SEO checker, it gives you valuable insights into the performance of your website. Although the information looks similar to what you find in Google’s Analytics, it isn’t complex. The data available in this tool will help you make the necessary modifications, to improve the search results for your website.

5. BrowSEO

If you want to run a quick and small analysis of your website, you should check out BrowSEO, an SEO checker. It is a great free SEO tool which you can use to check your website’s health from a technical perspective. It also goes through the links, heading, word count, and redirects.

When you use this tool, it gives you an idea of how the description and meta title of your website appears on Google. One reason why this tool is popular among users is that it gives you the opportunity to check the effectiveness of the wording and content of your website. It gives a handful of tips, which you can use to improve your SEO game.

6. Found’s SEO Audit Tool

Found, a UK-based digital marketing company, which specializes in various types of content, such as SEO, PR, and PPC, created SEO Audit Tool. You will be taken back by this website analysis tool, as you won’t find any difficulties in using this tool. Enter the link of your website and let the SEO checker do its job.

It will break down your website into three categories, allowing you to understand if there are any SEO errors. For instance, it gives information regarding XML sitemaps and domain canonicalization. It analyzes the content on your websites, such as the metadata and keywords. It also analyzes the quality of your external links.

7. HubSpot’s Website Grader

Launched in 2007, HubSpot’s Website Grader is a wonderful SEO checker, which gives access to tons of information. The company continues to update this website analysis tool stays up-to-date with the trends in the industry.

It comes with a myriad of metrics, which you will find helpful to optimize your website. For instance, the performance sector will check your website for seed, requests, and page size. It also analyzes for mobile readiness, as a large number of search results come from smartphone users.

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