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  by Carol James |

How Powerful are Links in an SEO Campaign?

There are plenty of ways that modern businesses can stay ahead, and the high quality backlinks techniques are part of that stable. After all, the company that avoids evolving with the zeitgeist is bound to fail. At first glance, that may seem simple enough for most workers. Having an online presence most certainly hits up a necessary revenue stream that veteran generations felt they didn’t need. Nowadays, of course, it’s a much different story for those who are excited about launching a business.

When it comes to creating links, it’s vital to truly understand what the pluses are. Everyone comprehends that leading the way when people put phrases into search engines is important. The best part is that creating can be accomplished on a fair budget, instead of breaking it for little return. People are bound to click the link if it’s top of the listing. It’s just essential to realize that any turnaround in the company’s record is something that will happen over time, not right away.

For years one of the most important items in a quality SEO campaign was getting backlinks to your site. While this was very true for a while, things have changed considerably, but backlinks are still a crucial need in a high quality SEO campaign.

What are Backlinks?

In layman’s terms, we can determine two types of links: inbound and outbound. Outbound links are placed on your site and lead to the external one, while inbound links or backlinks, come from an external site to yours. e.g. if links to, the link from is a backlink (inbound) for,  however, the link is an outbound link from’s perspective. Backlinks are one  of the principal building blocks of good Search Engine Optimisation (SEO).

Another types are relevant backlinks and unnatural backlinks. The relevant backlinks are those placed on the web pages that have the same niche as your website. The search engine crawlers find the relevance of the links and accordingly heighten your ranking on the results pages. The unnatural backlinks are those placed on web pages that have no association whatsoever with your site.

The recent Panda and Penguin Algorithm updates from Google have called for more emphasis on relevant backlinks, as the search engine spiders now focus a lot on the keyword and content relevance in ranking websites. This means that your backlinks should be from trusted and ethical, niche sites. With the coming of these Updates, those who had bought their backlinks from non-trusted communities such as link farms have found their rankings dropping.

Gone are the days consisting of link farms distributed all over the world.  For a fee, you could potentially receive thousands of backlinks in a short amount of time.  Early on websites, we’re having great success because of these links farms. But looking at the links, Google realized that even if a site had hundreds or thousands of links coming in, the links virtually had no connection to the site they were linking to.

So Are Links Still Important?

YES!  While having links to your site is good, we like to get organic backlinks that come from quality sites.  Example: If a feature is done on you or your business and it goes online with a backlink to your site, that is a natural way of getting a link, and since it’s from a news source it will be considered a quality backlink!

Let’s say you’re a home contractor, a plumbing company, for example, having backlinks coming in from a dog groomer website, or a local deli really won’t do much in giving you a quality link back.  But if you are a vendor of major plumbing companies and you have links to their sites for local retail dealers, these links will give you a very strong boost as they come from a credible source.

Now if you have a backlink from the local deli, for example, this isn’t going to hurt you by any means, but it won’t have the effect you’d want to enhance your SEO backlinks.

Problem With Links

The problem with creating links isn’t a lack of return on the investment, thankfully. The reality of the situation should be noted, especially when the time is of the essence. The links won’t start an increase in business right away; the smart decision should always be to let them simmer for a bit. That’s certainly not going to work for a lot of different companies who need results very fast. There may be a particular area where the Internet isn’t necessary, but it’s still wasted money anyway.

As with any business, the budget that the company sets out for each specific area of their business is ironclad. Most companies want to find a particular blend of cost and certainty when it comes to marketing. If a company doesn’t earn a return on investment, it’s probably not the best choice. If the profit isn’t there, then the company will try something else, no matter how much time was spent on it. Finding the best technique that fits in with the budget and intended market is certainly worth looking after.

A Full SEO Campaign

Building quality backlinks are extremely important to Search Engine Optimization, and because of their importance, it should be very high on your priority list in your SEO efforts.

Trying to use the high quality backlinks company shouldn’t be that challenging these days. After all, research has never been easier to start, thanks to numerous websites. The right track record and price should be available to all with just a simple touch. Making headway of the numerous options available is their job, and the smart decision should be to heed their advice. It’s just a matter of taking the time to know what the right fit is.

While many SEO “gurus” solely focus on backlinks and will stress the importance of them as being the largest part of your overall SEO strategy, this is wrong.  Having a balanced SEO strategy across a variety of SEO variables will give you the greatest way to online success!

However, always remember:  Backlinks are one of over 200 validation points that Google uses to determine your SERP.

About the Author: Carol James is an EssayLab writer and senior editor. She has MA degree in social sciences and is an excellent specialist in this field. Moreover, Carol write articles, reviews on the different subjects interesting to her readers. So, if you have any questions, suggestions on the writing, feel free to ask her!

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