Most of us are aware of the use of a VPN to create a secure connection to another network over the world wide web, shied browsing activities from the public eye, and access region-restricted sites.
However, did you know that it can play a significant role in the success of your SEO campaign as well? Yes, you heard it right. By using a virtual private network, you can improve your SEO strategy to a large extent. Not only does it keep your data secure, but it also gives you access to the ranking of search engine results from across the globe.
A virtual private network has a lot of benefits in terms of keyword research, especially. It improves your keyword research strategies and helps you push more traffic to your websites.
In this post, we will learn about some benefits of using a VPN for keyword research, but before that, let’s get to know how precisely a VPN works.
How Does A VPN Work
Before we dive straight into the uses of a VPN for keyword research, it is essential to familiarize yourself with the basics of what a VPN is and what it does. It will give you a better understanding of how you can use it for SEO purposes.
Well, VPN is a network that helps you connect to the internet safely and securely. The primary goal of the VPN is to keep your crucial information private.
VPN routes your device’s internet via your chosen VPN’s private server instead of your actual ISP (Internet Service Provider). Thus all your data transmitted to the internet comes from your chosen VPN rather than your computer. Therefore, it hides your actual IP.
Indeed, a virtual private network creates a secret tunnel from your device to the internet and hides your crucial information through encryption.
How to Use VPN for Keyword Research
SEO has been continuously evolving since its birth. If you want your website to get higher ranking in search engine results, you will need to go with the trend and look for some unique ways to improve your SEO techniques.
Over the last couple of years, VPN has turned into a popular tool for SEO experts to create robust SEO strategies, especially for keyword research.
Let’s find out how you can use VPN for keyword research.
Get Better Understanding of Keywords Ranking in Different Countries
It wouldn’t be wrong to say that VPN is one of the best tools to find out which keywords are ranking higher in different geographical locations.
As an SEO analyst, you might need to target different countries as per your client requirements. For instance, you can be in the United States, but want to find out which keywords are ranked higher in Australia.
Though you can do a quick search on Google Australia, it won’t show you the exact results you want. As an SEO analyst, you need to know exactly what Australians are searching for on Google. Well, VPN can help you with it.
As we mentioned above, VPN works by routing your device’s internet connection via your chosen VPN’s server; you can look for a VPN provider having a server in one of the Australian locations. Thus you can trick Google into thinking that you’re from Australia and surf the internet like a native.
So, if you want to do local keyword research for a foreign location, you must invest in a VPN.
You Create Quality & Relevant Content
Though indirectly, VPN can help you with improving your content marketing as well. Don’t overlook the importance of keywords in quality content creation. With the use of a VPN, you get to know which keywords and type of content are ranking higher in the location you’re targeting. And with access to what people are searching for on Google, you can create relevant content for your target audience.
VPN helps you determine what type of content is trending, which keywords your prospects are searching on Google, and which content is appropriate to them. Thus you can produce content around your users’ intent.
When you create content that is important to your audience, you better engage with them and bring more traffic to your website. Remember, relevant content not just attracts visitors, but it also improves the conversion rate. According to the Content Marketing Institute, businesses with a blog get 126% more leads than businesses without.
You Get an Exact View of SERP
One of the significant benefits of using a VPN for keyword research is that you get an accurate view of search engine result pages. Using a VPN, you can access geo-restricted content and see the exact SERPs for a particular keyword for a particular location like natives.
Don’t forget, SERP rankings have a significant impact on your overall SEO strategy. When you have a better understanding of search engine result pages for a specific keyword, you can better compete with your competitors. Moreover, it also helps you know the actual ranking of your website.
In addition to ranking information, VPN also gives you knowledge about what meta tags and descriptions have the potential to rank in search engine results.
Fix ReCAPTCHA Issue
If you think VPNs are popular for torrenting only, you’re wrong. This can help you bypass ReCAPTCHA as well. As an SEO analyst, you have to search for keywords over and over.
However, Google might count it as unusual activity and redirect you to Google CAPTCHA. Though worms and proxies trigger a CAPTCHA, it might be set off by unusual search traffic as well.
So, if you get irritated by CAPTCHA while doing keyword research, you can look for a reliable VPN. You simply need to change your IP address to do keyword research inflow.
Apart from keeping your data secure and giving you access to restricted websites, a VPN plays a significant role in running a successful SEO campaign. It helps you engage with different SEO markets as a native and look for trending keywords and content in a particular location.
If you want to engage with search engines across the globe like a local, consider using a reliable VPN service. By making VPN a part of your keyword strategy, you can surely take your SEO efforts to the next level.
Roman Daneghyan is a content marketing, link building, and SEO specialist. He has been featured on Forbes, SocialMediaToday, SearchEngineWatch, CrazyEgg, and Upwork.
Double Your Growth.
We curate the best of inbound marketing news and send over the top 10 we know will contribute to your growth - once a month.